Reverse Product Placement
Reverse Product Placement - unlike Product Placement, promotes non-existing fake brands so that, if successful, they will be launched in real life.
www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003538546
www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003538546