
54% of American tourists come from online
More than half of travel packages (54%) in the United States in the coming year will be booked online. These are the results of the forecast published by PhoCusWright .
So far, “offline” companies still hold an advantage, but analysts predict an increase in the popularity of Internet companies, which will eventually become leaders. By the way, the most actively developing segment of "online tourism" will be hotels.
The US remains the trendsetter in online travel tourism. Many innovations are being tested in this particular segment of the Internet. For them, a special term even appeared - Travel 2.0, that is, Web 2.0 in relation to tourism.
So far, “offline” companies still hold an advantage, but analysts predict an increase in the popularity of Internet companies, which will eventually become leaders. By the way, the most actively developing segment of "online tourism" will be hotels.
The US remains the trendsetter in online travel tourism. Many innovations are being tested in this particular segment of the Internet. For them, a special term even appeared - Travel 2.0, that is, Web 2.0 in relation to tourism.