E-generator made a rating of the best advertisers in Russia

    The interactive creative system E-generator.ru , owned by the investment holding FINAM, made up the rating of creativity of Russian advertising agencies in 2006 . It was headed by the Moscow branch of Saatchi & Saatchi, which managed to push last year's leader to the second position - the Moscow agency Instinct. In third place was another agency from Moscow - Znamenka.

    When distributing positions in the ranking, the levels of places that companies took at various advertising festivals (MFMR, Idea !, ADCR, Golden Drum, Epica, Cannes Lions) were taken into account. The accrued points also depended on the authority of the festivals themselves - Cannes Lions had the maximum weight. For the correct calculation, not all types of contests were taken into account, but only those that were presented at all the festivals considered.

    In general, in 2006, the top ten leaders in the creativity rating changed significantly. It left only three companies from those that were leaders in 2005. In addition to Instinct, stability was demonstrated by the St. Petersburg agency IQ Marketing and the Moscow native speech. In the TOP-10 rating, there is another representative of St. Petersburg - Great, who took fifth place. Among the leading advertisers, Moscow is also represented by such players as the BBDO Group, FCB MA and Depot WPFBrand & Identity.

    “The rating results may indicate the emergence of new stars in our market,” says Yury Belousov, CEO of E-generator.ru. In his opinion, Znamenka, FCB MA and Depot WPF Brand & Identity showed themselves most vividly. Belousov separately noted the work of the leader of the rating - Saatchi & Saatchi: “In the dream video, which depicts the idyllic village life of laying hens, has become for its creators a truly chicken, though not always golden, but certainly not simple eggs. It has been evaluated by MIFR and Epica. ”

    The representation of regional players among the leaders of the rating remained at the 2005 level - three agencies were included in the top ten, seven in the top twenty. So, the Melekhov and Filyurin group (Novosibirsk) was ranked 10th this year, Pride Media (Lipetsk) was 12-14th, and Yekaterinburg Delta Plan was 15-16th. 17-18 positions are shared by Real PRO (Novokuznetsk) and Sky (St. Petersburg). In total, 132 companies were included in the rating, about a third of which are regional.

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