Google will pay not only for clicks

Company Google as part of a platform for contextual advertising Google Adsense is preparing a new software solution - "pay per action". During system testing, special sites will install special ad units; site owners will be paid not for a click on the ad unit, but for subsequent actions on the advertiser's site (for example, requesting additional information, viewing other pages, ordering goods, etc.).

Unlike standard Google Adsense ad units, under the Cost Per Action program, the webmaster can choose the type of advertisement, enter his own advertising text, etc.

The new system is essentially protected from "fake clicks." After testing is complete, it will complement a number of webmaster advertising products through Google Adsense.