September 18, 2006 at 15:00Muscovites know Arktel, Zebra Telecom and Centel cards
In August of this year, the research holding ROMIR Monitoring conducted a survey to identify consumer preferences in the market of long-distance and international calling cards. In the locations of telephone card sales, 1016 customers aged 18 and over were surveyed. The survey took place in Moscow. The statistical error is ± 3%.
In the ranking of spontaneous fame (the respondents themselves, without a hint, name the brands), the leading position is occupied by Arktel, which 67% of the audience surveyed named. Respondents gave the second place to Zebra Telecom - every second buyer named it (52%). The three leaders are closed by Centel (40%).
It is worth noting other companies that took not the last place in the ranking of fame: for example, every third respondent knows the companies “Mango Telecom”, “Comstar”, 29% of the respondents named the company “Corbina Telecom”.
In the ranking of spontaneous fame (the respondents themselves, without a hint, name the brands), the leading position is occupied by Arktel, which 67% of the audience surveyed named. Respondents gave the second place to Zebra Telecom - every second buyer named it (52%). The three leaders are closed by Centel (40%).
It is worth noting other companies that took not the last place in the ranking of fame: for example, every third respondent knows the companies “Mango Telecom”, “Comstar”, 29% of the respondents named the company “Corbina Telecom”.