The Internet remains the fastest growing advertising media

    The company PriceWaterhouseCoopers published a report «of Global Media and Entertainment's the Outlook: 2006-2010 » about the development of the global media industry. According to the report, the Internet remains the fastest growing advertising media in the world, and the global online advertising market will reach $ 51.6 billion by 2010 (evaluating this PwC market includes not only display, but also search advertising).

    According to PwC forecasts, as a result of stable growth, which will continue in the next 5 years, in 2010 about 10% of all advertising budgets will be spent on online advertising, while in 2002 this share was less than 3%. According to analysts, such a rapid increase in online advertising is due to an increase in the number of users with broadband access and the introduction of appropriate advertising formats (video banners), reports MediaRevolyutsiya .

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