
Zune sales in the US are very low
So, only yesterday a new media player appeared on the shelves, and already an unenviable fate is being predicted to him.
Microsoft of course asserts “We understand that our investments will pay off only in a few years”, but still no one expected such low sales. Most analysts (and Aplle fans on the hub) are not without reason predicting that during Christmas sales the situation will not change. Of course, many buyers in stores are interested in the new product, they really like the big screen and wi-fi, but Zune is heavier and more like a similar ipod, and most importantly Zune is not an ipod. But at the same time, who bought the player from Microsoft was mainly because it wasn’t just an ipod, they were people who said that “I like ipod, I'm tired of all ipods, I will be different.” But this does not save, the apple marketing company in this direction in the USA over the past few years has been so active and successful that the average American associates an mp3 player only with an ipod,airplanes .
However, we are optimists and we will believe in the victory of the Redmont giant =))
Links:
Zune Sales Slow In Its First Day
And more arguments for ipod fans (not for me =)) Why Microsoft's Zune can't dent Apple's iPod
upd: There’s a bit ( quite a few) more encouraging results: Zune Sales No Sellout - in the Amazon.com online store, the Zune player has sales at6 (upd: 8th) place, behind the iPod and iPod Nano.
Microsoft of course asserts “We understand that our investments will pay off only in a few years”, but still no one expected such low sales. Most analysts (and Aplle fans on the hub) are not without reason predicting that during Christmas sales the situation will not change. Of course, many buyers in stores are interested in the new product, they really like the big screen and wi-fi, but Zune is heavier and more like a similar ipod, and most importantly Zune is not an ipod. But at the same time, who bought the player from Microsoft was mainly because it wasn’t just an ipod, they were people who said that “I like ipod, I'm tired of all ipods, I will be different.” But this does not save, the apple marketing company in this direction in the USA over the past few years has been so active and successful that the average American associates an mp3 player only with an ipod,airplanes .
However, we are optimists and we will believe in the victory of the Redmont giant =))
Links:
Zune Sales Slow In Its First Day
And more arguments for ipod fans (not for me =)) Why Microsoft's Zune can't dent Apple's iPod
upd: There’s a bit ( quite a few) more encouraging results: Zune Sales No Sellout - in the Amazon.com online store, the Zune player has sales at