How did we catch a UX designer on live bait?

    Looking for a replacement UX specialist for the web design team of our creative department, we found it very difficult to find a good candidate. In the labor market, UX designers now have about the same situation as 10 years ago with web designers: pros are well-employed and do not consider job offers, but many people who want to get high salaries in exchange for minimal experience and respond to vacancies knowledge.

    image

    Having “fed up” with a hundred or two dubious responses and a dozen unsuccessful interviews, failing to lure sensible specialists who requested too much even for Count de La Fer, we realized that it was time to radically change our strategy. The creative department was connected to the search. We formulated the problem, “slowed it down” and came up with a solution: if we are unable to assemble the base of sensible UX designers by pull-methods, we will use push — let them write to us ourselves, we decided. It remains to come up with the details.

    image

    We looked at what UX designers are sharing on the forums, deployed the idea, and came up with a web profile for our job with such a killer interface that it was already fun. Each questionnaire item was supposed to be a pain for those who pedantically develop user interfaces. They broke off to the fullest: closed input in the field where you need to see the text, inappropriate "twists", crazy menu on the hover, invert buttons where you do not need, drag-and-drop chips instead of input fields, in a word, did everything as it should not be. However, they made up beautifully, because everything is fine with web design, we need only a good UX.

    image

    It remains to come up with a “cherry on a cake” - that is, find a way to start a profile in the community. They added gamification - a salary counter, which decreased the more, the longer the user filled out the questionnaire. In combination with the provocative slogan “How much does your UX pull?” And the social media buttons, this worked.

    image

    Without paid promotion, hosted in only a few communities, the nauxui.com page gained 8,000 unique visitors in 3 weeks. Employees of several large UX divisions filled out questionnaires and actively shared with colleagues.

    The average time on the page was one and a half minutes - about as much is needed to fill out the entire questionnaire. The number of CVs sent in 3 weeks is 300. By the way, one of the visitors is our current UX designer.

    image

    Page collectedmany responses , both negative - there were many who did not understand the humor - and enthusiastic. Translated into English (“What's your FUX?”), The idea has already been nominated for Webby and Awwwards web awards , and has also been shortlisted at Cannes Lions 2019, the largest creative festival .

    Check how much your UX pulls .

    Also popular now: