And we’ll count you. In Russia, universal labeling of goods is coming

    The system of universal labeling of goods will soon work in Russia. Until 2024, it will have to cover all major groups of industrial products: from clothing and shoes to food. Now the Ministry of Industry and Trade and the Ministry of Economic Development are working on the creation of a global system.

    Little is known about the global labeling of goods: its idea is under development. Only recently the Ministry of Industry and Trade has compiled a list of products that are subject to mandatory labeling. The ministry sent the corresponding list to the government at the end of March, Vedomosti writes.. The list contains a variety of products: perfumes, tires, blouses and coats, baby food, rice, pasta, tea, coffee, canned goods, meat and fish products, beer, juices, mineral water, household chemicals, bedding and dairy products. The option sent to the government is not final and may be further developed.

    In the meantime, total labeling is only approved by the government, we consider the labeling system for certain categories of goods, which are known many times more.

    Labeling alcohol and fur coats

    The universal labeling of goods began in 2005 as the Unified State Automated Information System (EGAIS), designed to control the volume of production and turnover of ethyl alcohol, alcoholic and alcohol-containing products. However, in its present form, it earned only after 11 years - from January 1, 2016.

    As part of the EGAIS, when selling a bottle of alcohol, its excise stamp is scanned. The information contained in it online in Rosalkogolregulirovanie passes a special program - a universal transport module (UTM). You cannot scan the same excise stamp: the seller will receive a fine.

    The state receives information about the entire chain that the bottle went through: from the manufacturer to the final buyer. Thus, the latter are insured against the purchase of counterfeit goods.

    In addition to alcohol labeling, compulsory labeling of fur products started in Russia in 2016. All fur products are marked with control identification marks (KiZ), which contain a two-dimensional bar code and a radio frequency chip (RFID). Each KiZ has a unique serial number, which is stored in a single information database on the servers of the Federal Tax Service. This eliminates the possibility of counterfeiting and reusing marks. When selling a fur product with KiZ, the seller fixes the transaction in his account on the information resource labeling.

    The implemented marking of fur coats showed that in Russia the shadow market for fur products was two times higher than the numbers reported by sellers to the state.

    Drug labeling

    From January 1, 2020, in Russia, the labeling of all drugs will become mandatory. The corresponding bill was adopted by the State Duma at the end of December 2017. For certain categories of drugs, labeling can be introduced even before 2020: specific dates are left to the discretion of the government.

    What does it look like. In order to identify all possible "pitfalls" before the start of drug labeling in Russia, a similar pilot project will be launched. In its framework, drugs are labeled with DataMatrix tags. This is a two-dimensional matrix barcode used to encode text. Labels will be applied to the packaging of the medicine - such coding will cost the manufacturer less than the introduction of radio frequency chips.

    Who will affect.All manufacturers and sellers of drugs. Moreover, a number of drug manufacturers back in November 2017 warned that total labeling could lead to an increase in the cost of cheap drugs and, as a result, to their “washing out” of the market.

    In November 2017, the head of Roszdravnadzor Mikhail Murashko proposed introducing the labeling in stages. In his opinion, by March 31, 2018, it was necessary to label all drugs of the Seven Nosologies program, by June 30 - vital and essential drugs (Vital and Essential Drugs) worth more than 500 rubles, and by September 30, all Vital and Essential Drugs worth more than 100 rubles.

    As the Minister of Industry and Trade Denis Manturov noted , the drug labeling experiment has already helped to stop a number of crimes related to the distribution of substandard drugs.

    More than 150 manufacturers and 1,600 Russian and foreign suppliers have already entered the drug labeling. Mandatory labeling of drugs will become after the installation of special two-dimensional scanners on each pharmaceutical enterprise . The Minister emphasized that the government will ensure that the introduction of identification marks does not affect the increase in the final cost of goods.

    Drug manufacturers will inevitably have to bear the costs. For example, experts of the Kurgan "Synthesis"They believe that the direct costs of equipping one line with equipment for marking and related operations can range from 7 to 12 million rubles, and the total investment in the project will exceed 200 million rubles. However, the introduction of drug labeling will help remove low-quality products from the market.

    Who regulates. The Center for the Development of Advanced Technologies (CTCT), established on the basis of a public-private partnership owned by Rostec, Peter Service by Alisher Usmanov, and Elvis + Group by Alexander Galitsky, has been identified as the single operator of the product labeling and tracking system. The cost of the complex of equipment for drug labeling developed by the MDCT varies from 3.5 to 9.5 million rubles, depending on the configuration.

    Pilot recommendation.When choosing a two-dimensional hand scanner in a pharmacy, do not waste money on buying a very expensive device. Such models are relevant only in stores with high traffic, where you can not do without a quick scan. Instead, find out how high the reading quality of the model of interest is: it should allow reading even damaged DataMatrix tags. Also, consider whether you need a wired or wireless scanner. In principle, if the checkout system unit is located next to the device, then the wired model will be more than enough. We recommend paying attention to the two-dimensional handheld scanners Zebra DS2208, DS4308-HD, Honeywell Voyager 1450G2D, Datalogic GRYPHON QD2400.

    Labeling of tobacco products

    On January 15 of this year, a pilot project on the labeling of tobacco products was launched in Russia. It will last until December 31, 2018, according to a resolution posted on the Cabinet’s website “On conducting an experiment on labeling tobacco products with identification tools and monitoring the turnover of tobacco products”.

    According to officials, the electronic labeling of cigarettes should confirm the authenticity of goods and counteract the smuggling, production and trafficking of tobacco products, including counterfeit goods. “[Labeling] is a tool to ensure the functioning of a more transparent market, monitoring the movement of products will allow us to respond more quickly to the use of illegal schemes for the import and circulation of goods, non-payment of necessary payments and fees, and will also allow for more precise control in the future, reducing the total number of control measures ", - explained to RBC the representative of the First Deputy Prime Minister Igor Shuvalov.

    What does it look like.During a production experiment, a DataMatrix digital code is applied to a pack and each block of cigarettes. It will contain information that can confirm the authenticity of products: the name of the brand of cigarettes, the date, place and time of their production. Further, according to the primary documents, an automated control of the movement of the barcode and withdrawal from circulation is carried out on the basis of data received from cash registers (CCP).

    Who will affect. 90% of manufacturers on the market have already voluntarily connected to the system, labeling products with DataMatrix tags. Large retailers such as the X5 Retail Group (Pyaterochka, Perekrestok, Carousel), and Dixy decided to participate in the experiment. By the way, it was in one of the Perekrestok supermarkets that they sold the first packs of cigarettes on April 4with special marking. Importers of tobacco products will join the experiment on July 1, 2018.

    As the head of the TabakProm association Andrei Mezhonov said: “According to the Nielsen international agency, at the end of 2017 we had a little more than 4% of illegal tobacco products in Russia, with the bulk of these products being delivered to the Russian Federation from the EAEU member countries. We hope that the introduction of labeling will help whitewash the market. The initiator of this experiment was the tobacco industry. ”

    “I think that all companies involved in production will agree that labeling is a very important element of protection,” said Philip Morris International Director for Tobacco in Russia Alexey Ordzhonikidze, recalling that only the company he represents over the past year, it began to suffer 3.5 times more from illegal traffic. Note that according to the research company TNS, the share of illegal tobacco products in the total volume at the end of the first half of 2017 was 4.6%, an increase of four times compared with the figure for the entire 2016.

    Who regulates. Information Operator Functionsthe system as part of the experiment will be performed “free of charge” by Operator-CRPT LLC. This LLC is a subsidiary of the Center for the Development of Advanced Technologies. According to SPARK-Interfax, 25% in the central distribution center is owned by Avtomatika concern (part of Rostec), 50% is owned by Peter-Service JSC (MegaFon billing system supplier, the main owner is USM Holdings billionaire Alisher Usmanov) and 25% - Elvis Plus Group, the founder of Almaz Capital Partners investment fund Alexander Galitsky.

    Shoe marking

    On June 1, 2018, an experiment on marking shoes will start in Russia. By the way, this market takes the third place in the country after food and medicine.

    What does it look like. Now it is not known which labeling will be used and who will produce it. However, experts are inclined to believe that labeling shoes will become the same DataMatrix codes.

    Who will affect. Participation in the pilot project will so far be voluntary for companies. These are manufacturers, and importers, and sellers of shoes.

    According to the owner of the shoe networkZenden (besides the retail chain of the same name operates stores under the Thomas Munz and Mascotte brands) by Andrei Pavlov, shoe marking does not imply complex high-tech tags, so it can be quickly and relatively inexpensively implemented in production. He is sure that his network will be ready for the start of the experiment by June. The project should whitewash the market and crowd out unscrupulous players, Pavlov said.

    The owner of the Ralf Ringer chain of stores and shoe manufacturer Andrei Berezhnoy agrees with him. According to him, if it comes to the introduction of special barcodes that can be read at regular cash registers, this will not become a problem for organized retail.

    If the authorities decide to label the shoes using RFID tags, this will mean that shoe stores will have to buy special equipment for reading. If, however, DataMatrix tags are implemented, then there really will not be a problem, since shoe stores are already equipped with two-dimensional hand scanners.

    Jewelry marking

    On June 1, 2018, an experiment on marking precious metals and stones, as well as products from them, will start in Russia. The corresponding decree was signed by Russian Prime Minister Dmitry Medvedev on March 24.

    What does it look like. It was previously assumed that a QR code would be placed on jewelry tags to help the buyer verify their authenticity. And later on the products will appear nanotech. “A technology has been developed and is already being applied in a number of states - [technology] of nanosets that are applied to stones. The labels are so small that they do not affect the consumer properties of the stone, they cannot be so [seen without special equipment], but they are read by machines, ” said the Deputy Minister of FinanceAlexey Moiseev. At the same time, the Ministry of Finance clarified that nanoscale nanotechnologies are an expensive technology, therefore the ministry plans to introduce it in stages. “At the first stage, we will restrict ourselves to putting [marking] on the accompanying tags,” Moiseev announced.

    Who will affect. The results of the experiment will show whether it is possible to control the circulation of jewelry using marking. In total, the list of types of jewelry to be labeled includes 14 commodity nomenclatures (FEA), including unsorted and industrial diamonds, rubies, sapphires and emeralds, silver and gold in raw form, monetary gold, raw or in the form of platinum powder, jewelry products and their parts from silver and other precious metals.

    According to jewelry market participants, they support the idea of ​​government. Valery Morozov, a member of the board of directors of the Moscow jewelry factory, noted that marking will ensure transparency of all processes from production to sales, protecting buyers from fraud by unscrupulous sellers. At the same time, he expressed the hope that the introduction of marking will not require additional large costs from market players.

    Who regulates. The experiment will last until November 1. For this period, the Ministry of Finance, the Federal Customs Service, the Federal Tax Service, Rosfinmonitoring, Gokhran of Russia and the Russian State Assay Chamber are authorized to conduct it.

    Until December 1, 2018, the Ministry of Finance should evaluate the results of the experiment and submit a response to the government, which will decide on the effectiveness of the introduction of marking for jewelry.

    Unlike tobacco and shoes, Goznak will be the operator and developer of an integrated information system in the sphere of control over the circulation of jewelry . The company itself proposed to take on these functions and will carry them out free of charge, the resolution says.

    In a government decree, Gosznak was instructed by April 2 to determine the requirements for the information system itself and to ensure the protection of the data contained in it. How the product labeling will be implemented, the Ministry of Finance will determine.

    Marking of milk, meat, poultry and fish

    Deputy Prime Minister Arkady Dvorkovich at a congress of the National Union of Milk Producers said that the pilot drug labeling system can be tested on dairy products. In his opinion, such a system for manufacturers will not become burdensome from a financial point of view, but will be effective for regulatory authorities.

    Moreover, since July of this year in Russia the compulsory registration of veterinary accompanying documents in electronic form is being introduced. For these purposes, the Mercury automated information system was specially created. As its creators say, the system "is intended for electronic certification and ensuring traceability of cargoes supervised by the state veterinary supervision during their production, circulation and movement across the territory of the Russian Federation in order to create a unified information environment for veterinary medicine, improve biological and food safety."

    What does it look like. Electronic certificates can be called an analogue of electronic marking. Since the state intends with their help to track the entire chain from production to sale of products. And in the event that on one of the segments of the chain "Mercury" detects a violation, then the movement of goods will be stopped.

    Who will affect.Manufacturers and sellers of goods supervised by the State Veterinary Control must undergo mandatory registration with Mercury. These are dairies, meat plants, poultry factories, seafood producers, as well as logistics companies, retail chains and retailers associated with the sale of animal products. All of them will have to receive electronic certificates formed in Mercury. The absence of a document leads to a fine: it will be from 3,000 rubles, if it is written to the driver as an official, or from 10,000 to 20,000 rubles to a legal entity. In the latter case, the suspension may also be suspended for up to 90 days.

    And if retail should not have special problems with “Mercury” - accounting and paperwork with them are already going electronically, then things are more complicated with suppliers.

    So, according to TASS, half of the suppliers of X5 Retail Group are not yet ready to switch to work with Mercury from July 1, 2018. “At present, X5 has about 1.5 thousand suppliers of products subject to veterinary certification from July 1, 2018. Of these, about 50% did not confirm their readiness to work in the Mercury federal state information system (FSIS), or did not take a set of measures to introduce the FSIS into their own business processes, "the company representative said. He emphasized that among the companies that until they’re ready to switch to this system, nearly 35% are among the hundred largest suppliers of X5 Retail.

    Who regulates. The Mercury system is managed by the Ministry of Agriculture of the Russian Federation and the Rosselkhoznadzor.

    General conclusion

    Total and partial markings will definitely affect the entire market for the production and sale of goods in our country. And, be sure that no manufacturer or retailer can evade participation in the system.

    Therefore, we can immediately give some advice:

    • Get ready to implement labeling systems in your segment in advance. If the government announces a pilot, join immediately. The faster you experience all the intricacies of the new system, the easier it will be to adapt to it later.

    • Prepare your equipment in advance. If the system provides for the introduction of new trading equipment for you, then look ahead and buy the right one. Alas, you will not be "carried": if you need a scanner to read DataMatrix tags, then you cannot do without it.

    • Be prepared for expenses. Whatever the government says, the introduction of any new system incurs costs. This update software, equipment fleet, staff training, services of technical specialists. However, as EGAIS and 54-FZ have already shown, gradually such expenses become investments in the business: the better your store is automated, the more opportunities there are for its development.

    So, the total labeling of goods is getting closer. Pilot will continue to monitor developments and will share relevant information with you.

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