Magic dots in the clouds and something fundamentally new: why every 100th resident of the Russian Federation downloads nanoCAD

    We are publishing a marketing look at the main event of our company this fall - NANOCADSHOW 2017.

    Author: Lady in CAD
    For those who dare to become free, lose daily life, try to fall in love with domestic CAD, and look behind the scenes of a developer’s life.


    Nanosoft is intriguing. "Nanosoft" excites, does not allow to fall asleep in a series of known, understandable and predictable. “Rocking the hall”, as they would say about a star of a native scene or a visiting celebrity. Software developer "shakes the hall"? Imagine yes. And his hall is the whole country. And the country is pumping nanoCAD: according to statistics, every hundredth of its inhabitants have already done it. Over the past autumn, NANOCAD SHOW was visited by 1,750 designers in 18 cities of Russia, new meetings are ahead - almost the same. The scope is from the Far East to Kaliningrad.



    The tour stepped over the time equator. How does a star feel? The star feels great. Driving, meeting new friends and almost fans are the best cure for fatigue. The public’s interest inflames the desire to please the “audience” as much as possible: to be imprinted on the retina, ring in the ears, cling to and stay live in neural networks, not to tire, but to surprise.

    Russian software developer shut up star? .. Media persona? Why not. They warned: something fundamentally new, fresh format. Who has already visited the NANOCAD SHOW - appreciated. The show dictates genre rules. It should not be boring at all. “All in three hours, guests also participate in the show and win” - read the slogans of the show. The market dictates the genre. The desire to become special among CAD-mastodons requires not only technological “elbows”, but also great PR inventiveness, precise movements. There were many precise movements during the road show. This in itself is a fun fact - a show from a CAD developer. Be vigilant, user! Some dressed up in the yellow jersey of the leader in the race for our attention. Just a little more - and the word "fashionable" appears.
    - Fashionable CAD developer ... How much is this about you? - analyzing the impressions of NANOCAD SHOW “Expanding the borders”, we asked the director of the company “Nanosoft” Maxim Egorov. - Can technology be fashionable?

    - “Fashionable” is an interesting word ... “Nanosoft” is already well known in Russia. Popularity is growing, primarily due to the need for our products and the fact that we are more than others able to respond to a technological request. At this stage, it seemed important to us that nanoCAD was humanly sympathetic, or something ... If you want, this is a desire to show that people work for people. We have a great team, good creative atmosphere. That is what we wanted to share. It turns out that the IT company is fighting not only for users (after all, this is a business), but for sympathy and warm attitude towards itself. Yes, we want to be chosen by our hearts, not just our heads. Search for the human in an extremely technological brand. Hence the openness and accessibility of our technical support, the ability to work with users a lot and patiently. If we talk about our show, then we deliberately tried to make it alive and original. You know, sometimes it seems to me that in terms of resources this was comparable to another technological development. Only other tools and another way of applying force.


    Maxim Egorov, General Director of Nanosoft CJSC

    It seems that the creators of the show managed to strike a balance between the technological novelty of the content and the ease in the nature of the action itself. No lengths, no accidentally boring presentations or, God forbid, reports. A lot of fun beats, a lot of jokes, a lot of warmth and unfolding towards the hall. Soft and unobtrusive contact with the participants, the desire to make out them better, to show that the interest is mutual. They, the creators of the show, were really seriously puzzled by the questions: “Why do engineers go to events? Does a designer always have to be serious? ”



    Hall responds. In one of the reviews (look in social networks for # NANOCAD SHOW), for example, they write like this: “... the event is really worth the attention of engineers of all main directions. The show in Ufa was impressive and not boring. The program is rich and vibrant, all the available nanoCAD functionality is illuminated, the work of the latest innovations and the fact that it is about to be released is demonstrated. Gifts to everyone - it will be remembered for a long time. It’s fun (the busiest meeting of all that I have been to), they didn’t save on a coffee break, a comfortable room in an interesting place. ”





    Did the authors of the show manage to realize their plan?

    It’s hard to say about all the parameters, because half of the cities are still waiting for the show. Plans for the number of participants are highly overlapped. In St. Petersburg and Moscow record numbers; in cities with over one million people, the number of participants has steadily exceeded one hundred. More than 200 posts on social networks on #NANOCADSHOW. Your city is ahead: Nizhny Novgorod, Perm, Kaliningrad, Krasnodar, Rostov-on-Don, Volgograd, Belgorod, Kursk, Yaroslavl, Almaty, Astana . A virtual form of participation has been created for other regions .



    People who have already visited the CAD show leave feedback, share their impressions with colleagues. The range of shades of perception is wide, this is normal. If you, while struggling with skepticism, are still thinking, we will recall several reference points on which the action will be built. There are always those who do not like surprises and want a clear description of the upcoming event. So we recall, and again interested, we will tell you that the performances of the Nanosoft team reveal the following topics:

    • The whole truth about nanoCAD core
    • New Product Announcements: nanoCAD Point Clouds 1.0 and nanoCAD Plus 8.5
    • Why do we spend 250 million rubles a year on development
    • Is there a Russian BIM or is it a myth
    • Lifehacks for the daily work of an engineer at nanoCAD
    • DWG, IFC, work with raster substrates, 3D navigation, point clouds
    • 3D-design of industrial facilities based on Model Studio CS
    • Import substitution
    • How to make money with nanoCAD

    Ten live demonstrations in three hours with a short break, gifts and surprises, an atmosphere of live exchange, density and novelty of content. Topics of the first row, the latest and newest from the developer of the Russian CAD platform.


    Olga Kutuzova, development specialist for regulatory and technical documentation systems, Nanosoft CJSC

    Move on to the details


    • Work with the DWG format is noteworthy. This is one of the features of the platform. The technology has overgrown with useful and pleasant functions in the font section, cleaning of drawings, saving and transfer operations have been significantly improved and simplified.
    • We go further - compliance with domestic standards. nanoCAD was originally developed for Russian standards and projects. I did not adapt to them in the course of market promotion, as is the case with Western systems, but tuned in to them fundamentally, at the core. Working in contact with users, whom the Nanosoft team calls co-authors, gives the effect of maximum compliance with the desires of our designers. This is realized, including in the openness of the platform for any custom improvements.
    • An open API is a springboard for your creativity, if you want. Perhaps your interest will expand so much that you become part of the Nanosoft team, and for a start you will join the members of the nanoCAD developers club . Since 2011, when they opened the nanoCAD software interface, about 4,000 people registered in the club. As a rule, these are not professional programmers, but designers who create small utilities for automating routines in their own work. Of these utilities, written for themselves, many commercial products have grown.
    • You will start with the developers club and you will not have time to notice how you find yourself in the same boat with those who develop the platform from the inside. That is, you will become an employee of Nanosoft. The possibility of such a development of events is discussed at each meeting of the company.
    • On the show, of course, you will see the team is not in full force. But you will definitely remember key figures.
      Dmitry Popov, one of the founders of the company, created a unique presentation about Vernadsky’s noosphere, about its real embodiment, about security in fragile permeable glass houses with transparent borders, which are information technologies. The fact that the economy is almost completely dependent on information technology, and without everyone beloved CAD, nothing will be built, nothing will go and fly. About risks and sanctions, about the transition of the public sector to domestic software and about what kind of life buoy nanoCAD turns out to be, all of whose products are already in the Domestic Software Register. The conclusion is simple: develop your own - this is import substitution. The user gets a professional tool at a lower price, and the money that he paid for this tool remain in the country and will be used, inter alia, to pay for the work of Russian programmers. It seems to us that this thought should warm those who go to the show to take a closer look at the team, perhaps as the future place of application of their talents.


    • Remember the main slogan of the show - “Expanding the boundaries”? The fact that in the format of the show the heroes of our story really pushed these boundaries, we have already told. But the most skeptical skeptic will say - and where is the technological novelty? Indeed, nanoCAD is just a tool for the development and release of working documentation, however, now with the functions of universal three-dimensional design, navigation in three-dimensional space, import of various data. But the Nanosoft team also has two new directions, which are, in fact, the front line of science and human thought, tied to design tasks. The point is that in the future it will significantly change the design system. This is a three-dimensional scan and a magical world of work with point clouds. If you get to the place where the show is taking place, you will find out
    • BIM - oh, how much is in this word for the designer ... completely confused. You will be presented with a sober look at the show, they will clear the blockages of perception, and will cure illusions. And they won’t tire! This is what matters. Dwell on engineering BIM. Dmitry Schurov, creating his report, did not talk about the diversity of views on BIM. He shared the concept of Nanosoft. It’s worthwhile to come at least to ask your sharp questions if you do not agree. Not everything that is said from the stage as part of even a boring show must be humbly swallowed. Go and ask the developers how you can implement BIM technology on the nanoCAD platform in your design office. Let them answer specific questions. Be impudent with impudent.
      By the way, they will show a real project made using BIM technology, one of the last. In housing. They will be able to tell about the tools for designing in industrial construction. The Russian integrated system of three-dimensional design Model Studio CS is one of the favorite brainchild of a group of companies. Nanosoft managed to cover all stages of the object’s life cycle: design, construction, operation. Using Model Studio CS allows you to implement a variety of projects: from simple installations to factories and processing plants.



    • At this point in the program, even ardent opponents of Nanosoft will be interested. To watch this story to the end, you are welcome to the show, where seriousness is mixed up with a joke, engineering is free to move and capable of self-irony, where you will definitely be pleased with something special.



    And most importantly...

    Already at 14:00 you will be completely free and full of energy (and not as usual after conferences).

    The nanoCAD SHOW 2018 schedule has already been announced : Nizhny Novgorod, Perm, Kaliningrad, Krasnodar, Rostov-on-Don, Volgograd, Belgorod, Kursk, Yaroslavl, Almaty, Astana. Do not wait for the place to run out, it will happen faster than you think.

    # NANOCAD SHOW

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