Best Minimal Design Tricks

Original author: Nick Babich
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Svetlana Shapovalova, a commercial author and translator, specially for Netologia adapted an article by Nick Babich, a UI / UX developer and fan, in which he spoke about the best techniques of minimalistic design.

The mobile market is growing, and with it the need for minimalism. It is profitable to use a minimalist design in applications and on sites: loading time is reduced, adaptability is improved. Beautiful minimalistic applications combined with thoughtful usability are impressive in appearance and convenient to use. A simple, overloaded application is a powerful form of communication.

Express more, portray less

At the same time, minimalism is complex. It makes designers express more with less. Before you get started, make sure that you are familiar with the basic principles based on real experience. In this article we will get acquainted with some of them:

Remove all unnecessary

Each design element has practical meaning.

In a minimalistic design, you can’t get around. Any of the elements on the page is on it for a reason. Everything has its purpose. The design is literally naked - only the absolutely necessary components remain. As Antoine de Saint-Exupery said: "Perfection is achieved not when there is nothing to add, but when there is nothing to take away."

The idea is clearly expressed, and the screen is completely devoid of unnecessary noise.

Tip: Be strict when deciding what to remove and what to leave.

  • Forget about stock photos. They make no sense. An image is needed only when an idea is not clear without it.
  • Get rid of unnecessary words and build communication as concisely as possible. The text is a minimum, just enough to clarify the idea. At the same time, the information should be enough so that there are no misunderstandings - this depreciates the user experience.

One screen - one focus point

Grind your message

The fewer elements on the screen, the more they affect the user. The central idea of ​​the philosophy of minimalism is that design is built around content: content is king, visual design is a retinue of honor.

When you select a message, it is important not only to remove the excess, but also to highlight the content. Thus, the minimalist design clearly and unequivocally highlights content and CTA buttons.

Hierarchy makes content clearer

Tip: Start with bare content and build a user-friendly interface around it.

Simplify the color scheme

Limit the number of colors used

A simplified color scheme has a beneficial effect on the user experience . Conversely, an excess of colors complicates the perception. Clear business, it does not mean that it is necessary to render everything in a uniform shade or black-and-white. The meaning of minimalistic design is to use only those colors that are necessary to create a hierarchy and the necessary image.

Clear iOS uses gradation to visualize priority tasks.

Tip: Use pure colors. The enlarged font or accented color attracts the user's attention without additional visual hints.

A pop-up colored circle draws the user's attention to the desired part of the screen.

Do not skimp on spaces

More air - less clutter

A space is a clean, but not necessarily white, space around the content. This is an essential ingredient of minimalism, it makes the style visually solid and easy to read. Do not perceive spaces as the space in need of filling - consider them as frames and borders of content.

The Medium iOS app looks good thanks to its lightweight typography, white space and shades of gray: from light to saturated carbon.

Tip: the greater the distance, the more attention is drawn. To highlight an element, simply increase the empty space around it. The main thing is to make sure that the spaces are logical and the eyes move easily through the content.

The iOS iOS app uses spaces to create hierarchies and make content easier to read.


Minimalist design is not an end in itself, but a way to make design better.

The form follows logically from the function. This means that the ultimate goal - simplicity and impeccable design - is achievable only if the designer combines sophistication with usability . Remember, removing more elements is not minimalism. Minimalism is to add just enough of them to tell your story.

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