Which window to evaluate the game to integrate into your mobile

    Our partner, analyst firm Playliner , prepared for the blog of the program " the game online Project Management " study proposals to evaluate the game . Under the cut you will find information about what types of offers are available and what features developers use to increase the score of the game in the store. As well as conclusions and analysis of the advantages and disadvantages of various options for integrating this mechanics into your game.



    Types of Valuation Proposals


    We investigated 73 top mobile games in which there are offers to users to rate the game. The diagram below shows the distribution of offer types.



    Let us consider in more detail each type, its advantages and disadvantages.

    Feedback (12%)


    In games with this type of proposal, the player is asked to send an opinion about the game either to the developer's e-mail, or simply by internal mail.

    Advantage : allows you to better understand the players.
    Disadvantage : does not affect the score in the store.


    Offer to leave feedback in Samurai Siege.

    Button (30%)


    Somewhere in the settings there is a “Rate” button leading to the station.

    Advantage : unobtrusive offer.
    Disadvantage : low conversion of players to those who left feedback.


    The button leading to the side in the game Angry Birds Transformers.

    Rating window (58%)


    These windows appear a little later than the average player session in the game, often after completion of training. Windows offer a positive assessment of the game in the store.

    Advantage : Increase store scores through various tricks and designs.
    Disadvantage : they strain the player with their appearance.


    Evaluation window in the game Slots - Big Win Casino.

    In total, out of 73 games, 42 show similar rating windows. The diagram below shows the number of games with rating windows that have certain features.



    Button selection


    The button "Rate", leading to the assessment in the party is highlighted in some specific way. Usually green.

    Advantage : transfers the player’s attention to the desired action.
    Disadvantages : no.


    Angry Birds Go.

    Reminder


    There is a Later button in the window (Not now, etc.), which invites undecided users to rate the game later.

    Advantage : Gives the player a sense of choice to distract him in the future or not.
    Disadvantage : sprays focus on three buttons.


    Screenshot from the game Deer Hunter 2016.

    Picture


    A beautiful picture that increases the attractiveness of the window. Most often a friendly looking character.

    Benefit : increased conversion of clicks of the rating button.
    Disadvantage : no.


    Screenshot from the game Little Alchemist.

    Caps


    Some developers use uppercase letters on buttons. We believe that this technique does not affect anything. And rather due to the overall design of the game.


    Caps in the design of the window in the game Kill Shot Bravo.

    Exclamation mark


    In addition to highlighting the buttons in the design, developers put an exclamation mark in the text.

    Advantage : additional emphasis on the desired action.
    Disadvantage : no.


    Suggestion of game rating in Township.

    Picture 5 *


    Hint to the player that the game needs to put 5 *, and not another rating.

    Advantage : reduces the number of those who give ratings below 5 *.
    Disadvantage : no.


    Hint to the player to put 5 * in the game Angry Birds 2.

    Far Close Button


    There is an implementation of the idea to hide the button to close the window somewhere far away.

    Advantage : leaves the player no choice where to click.
    Disadvantage : it can cause negativity by having to look for how to close the window.


    In Diamond Digger Saga, closing the window is only at the top.

    Reward


    3 out of 72 games offer a reward for rating in the store.

    Advantage : motivates to put 5 * for the award.
    Disadvantage : sanctions are possible with respect to the game.


    500 Free Coins per Store Rating in Slots Free Casino House of Fun.

    Rating selection


    3 games have implemented such a rating system. First, the player is asked to select a rating. If the player chose 5 *, send him to the side. If less - offer the player to leave feedback on the game or close the window.

    Advantage : excellently weeds out grades below 5 * in the store.
    Disadvantage : sanctions are possible with respect to the game.


    First, select a rating in Jackpot Poker.


    If 5 * is selected, send the player to the side.

    Conclusion


    If you analyze all the advantages and disadvantages, then the best way to add to the game:

    • A box with an offer of evaluation, closing with a cross
    • The window should have a character, a 5 * picture, a button highlighted in color and an exclamation mark
    • The button that opens this window from the settings if the user once refused
    • An additional feedback form on the game’s internal mail or e-mail

    A more detailed analysis of the evaluation proposals will help the archive of 75 screenshots that the company Playliner has posted. You can find other studies there, and if you are interested in research on the integration of another tool useful for the development of a game project into the game - monetization campaigns, then come on September 21st to our free open lecture on this topic. Details and entry here .

    Write in the comments on what other topics you would be interested in researching mobile games.

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