30 services for those who make media


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    We collected services that will save time on editing, attract traffic, engage readers, help conduct analytics, find experts and all-all-all.

     




    To monitor trends and references.






    Google Trends to track trends.


    See what news and articles are popular in the world. Write articles for current news items.

     

    Mention.com for monitoring mentions.


    Helps you track real-time mentions: on social networks, blog platforms, sites, forums. Check media citation, instantly respond to criticism, track trends by topic.

     




    For social networks







    Buzzsumo for monitoring shares in social networks.


    Drive a link to the site and see the top materials on sher.

     

    Amplifr for posting on social networks.


    Russian service, supports all Western social networks + OK and VK. Automatic posting with scheduling. Sends detailed analytics by posts for the week and month. We use it in Relap.io (1 post per week) and Surfingbird (posts every hour). Of the colleagues, the Life Hacker uses the Amplifer .

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    For collaboration







    Trello - online kanban board.


    It will help organize collaboration on small projects. We use it in Relap.io. Good stuff.

    Read how the editorial board of Digibu magazine works with Trello .

    “I will talk about why we chose Trello service as a task management system and how we built work in it. We are the editors of the online journal Digibu. We are three people: the chief editor and two just editors;) ”.

     

    Wunderlist is a minimalistic task book.


    Task book with the ability to work together. The editor writes the topics to the project, and the authors distribute and execute them. You can also create a list in which authors will add ideas for articles. Options for using the service are limited by your imagination.

     

    Collaboration system for media GatherContent .


    Automation of editorial processes. Collaboration in a single window: planning, task setting and monitoring of progress.

     




    For analysis







    Webvisor from Yandex.


    Shows the behavior of site visitors in video format. Conveniently.

     

    Google Analytics - collects statistics and data about site visitors.


    Set up special media reports or connect ready-made ones:

    To learn how to use most of the functionality of Google Analytics, take the free Google Analytics Individual Qualification training course .  

     

    Chartbeat is a media analytics service.


    In real time, it analyzes the traffic and behavior of readers according to various criteria: the level of reader engagement, traffic sources, popularity of publications, tweets, etc.   

     




    To search for experts







    To create useful and objective articles, media should strive to attract experts on a variety of topics. The following services will help in this:  

     

    Pressfeed for expert comments.


    Are you writing an article? Let the experts know about this and get comments on them from the topic. It uses the Secret of the Company , The Village , VC.ru , even Rossiyskaya Gazeta .

     

    Klout for assessing the authority of an expert on social networks.


    It will help determine the degree of influence of a person on the Internet. The higher the rating, the more it affects the opinion and actions of others. Klout also assesses the authority of an expert in certain areas of knowledge: cars, Internet marketing, the situation in the Middle East, etc. The

    mechanics of the service can be found in the document .

     

    Publicfast for native advertising in social networks.


    If you are your own media, for example, a blogger, the service will bring you to the advertiser, who will pay you for publishing on social networks.

     




    To deliver content and hold readers







    Do not stop looking for “alternative” traffic sources: push notifications, mobile applications, learn new startups and content marketing trends.

     

    Send browser push notifications using SendPulse


    Ilya Krasilshchik says that 250 thousand readers have subscribed to push notifications of Medusa in a browser. “Alternative” traffic sources give Medusa 10% of visits to the entire site.

    More about push notifications on the Netologia blog .

     

    Distribute content in messengers: Telegram , WhatsApp , Viber


    Messengers are “new social networks”: with games and pizza delivery.

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    Chess on Facebook Messenger

    Launch the channel on Telegram, and subscribers will begin to receive push notifications about publications in the messenger.

     

    MailChimp for Email Newsletters


    If you aren’t doing an email newsletter, then you obviously have a reason for this, or you have a very young media project. In any case, you know what to do.

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    Periscope for video streaming


    Western media are actively mastering Periscope, - the channel The Verge .

    Our publishers and companies only "feel" for video streaming. Here is the Tinkoff Bank channel -www.periscope.tv/Tinkoff_bank .

    Online video broadcasts of publishers take the relationship with the audience to a new level. The audience sees the human face of the publisher and is involved in communicating with the brand. If you are reporting from the scene - Periscope is 100% for you.

     

    Relap.io - recommendation system inside your site


    In the “Read also” block, we collect materials for the user based on his behavior. We show personally selected content in the widget. The user does not leave the site, but goes to the recommended article and reads more and more. At RIA Novosti, + 101% to the CTR of the block “Highlights Today” . Previously, the editors assembled the block with their hands .

    In the block, we can show native ads . Relap.io ad clickthrough rate is 30 times higher than banner ads.

    An example of a block on Lifehacker:

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    Facebook special attention







    Instant articles


    Facebook is actively demonstrating interest in “absorbing” and delivering news content.

    Longreads in Instant Articles are published by The New York Times, National Geographic, Buzzfeed, The Washington Post, The Daily Telegraph, The Mirror, The Daily Mail, The Economist, Sky News and others.

    Tony Danker, development director for The Guardian, says :

    We are experimenting with interactive elements. So, recently we started adding an opinion block to articles on Instant Articles. We look forward to when we can add more content and receive information about the delivery and distribution of such articles.



    Media is still exploring the proposed functionality: testing hypotheses, testing advertising mechanics, collecting data to determine benefits.

     

    Online video broadcast


    Facebook launched an analogue of Periscope, an online video streaming service.

    For two months, Mashable has been testing the functionality and receiving a positive response from the audience. Subscribers of the page are notified of the start of the broadcast and of the existing recording if they missed the stream.

    Missed Video Broadcast Notification. Video recording available Video

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    streaming is already available to all users.

    An example of an online video broadcast from Mashable with puppies -www.facebook.com/mashable/videos/10153875309134705/?notif_t=live_video

     




    About special projects







    The Runet advertising market is 2-3 years behind the USA. The US native advertising market continues to grow . Therefore, we are confident that budgets in native advertising and sponsorship projects will grow.

    Good examples of special projects with vc.ru -vc.ru/special . Such projects involve the audience and are beneficial to the publication not only as a profit.

     

    Tilda Publishing for creating pages.


    To create pages for a special project, use Tilda Publishing - the designer of content-oriented projects: visual stories, landing pages, long reads.

    Here are a few examples of special projects at Tilda:

     

    Parse.ly for reporting to advertisers.


    Give advertisers a link where they can see real-time statistics. Media provide transparency to the advertiser and confirm the effectiveness of their services.

     




    About Images







    Images form the first impression of the article along with the headline.

    Examine the types of licenses and check the source. If in doubt, ask permission to use the image from the copyright holder. If this is difficult - refer to the author. AdMe does this, they say that there were no problems with copyright holders. Do not drive to Court precedents in RuNet were .

     

    Google Image Search and TinEye 


    They will help you find the source of the image and check the type of license.

    Canva 


    Online image editor. Small media helps to do without a designer.

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    Wolfram alpha


    To verify the reliability of reportage photos, use a scientific search engine for criteria of interest. Check the weather conditions at the scene.

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    Checking the weather at the scene: rainy and cloudy.

     

    Buy photos on Depositphotos , but use it wisely. Read the article by Maxim Ilyakhov “Why your picture for the article is shit (rough version)” .

    If the site has “doubtful” images, replace them. Do not take chances. And better - take photos and pictures yourself.

     




    About the text







    Glavred


    To remove meaningless phrases and unnecessary words. Enhances the richness of the text. They used it when they made the landing Relap.io .
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    Set Birman's Typographic Layout to Authors


    To use the correct characters: dashes, quotes, "Christmas tree", etc.

    Lebedev reformer


    Replaces the wrong characters of the authors with typographic ones. It is convenient to use before editing text.

    Spelling


    To check spelling, indicates grammatical, spelling, stylistic and other errors.  

    Advego Plagiatus


    Check text for uniqueness. Useful media working with texts of third-party authors.

     




    Conclusion







    Simplify processes, test hypotheses, strive to be the first in everything: The

    attention of Internet users is boiling and melting from information glut. A person has learned to ignore banners, and now he is protected from news sources. People pay attention to publications of publishers familiar to them, and ignore everyone else. Audience engagement is a determining factor for media survival and profit.       

    In the struggle for the attention of readers, the one who:
    1. Spends less resources to achieve the same results: optimizes every aspect of the editorial work;
    2. It uses the latest technologies and automates processes: it knows more about its audience than others and involves it with the help of self-learning systems.

    Simplify processes and, if possible, even get rid of them. Find a way to do in one click what you are doing in three, or don’t do it at all.

    As soon as the editors can replace people with robots, replace them.
    • Look for new sources of traffic;
    • follow the trends in the media;
    • test the hypotheses of Western colleagues;
    • do not manually do what is automated;
    • look for the best authors.

    Who to pry: Wired , Vox , Washington Post , New York Times , Mashable , TechCrunch , Buzzfeed




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