The training that surprised me

    Some trainings are distinguished by interesting content, others by the venue. This one is wonderful in how it was conducted.

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    We are engaged in the implementation of productive communities based on corporate social networks and corporate portals. The key difference between such a project and any other IT project is the need to manage the community. And I went to study at the Yammer Certified Community Manager, that is, a community management manager.

    Rather, he did not go, but sat down to study. The training was conducted online, divided into six modules, one module per week. Each module has a theoretical part in the form of presentations and practical exercises. Estimated time load per module - 3 hours.

    Well, okay, I go into the first module, start reading the presentation and after a dozen slides I come across a sign

    Sign


    Turns out this is homework. Until you complete it, you cannot return to the presentation. As part of the first assignment, I need to go into an external network of Yammer lovers, join a closed group for the current study stream, get to know other students, find a trainer's greeting by a specific hashtag and answer some of his questions. I do it, return to the presentation, read ten more slides, and again this wonderful sign appears. Now you need to enter the general document of our group and describe the most powerful aspects of the corporate social network of your company. I enter the document, I see that several of my colleagues have already completed the task. And it turns out that everyone has a very different situation. And another student is editing a document at the same time with me. Cool feature for group work in a time limit! We exchange greetings with him, at the end I exit the document, read the presentation, perform another task, pass the test. Hooray, first module completed!

    After a week, I set aside time for Module 2. This module is about opinion leaders (they are champions, they are also the opinion leaders, as you prefer). Already expecting Yammer Time. And he comes, only now I have to go not to the external network of Yammer, but to the network of my company. Create an open group there to discuss the role of opinion leaders for our organization, and even organize a discussion. I’m starting to understand that there will be no freebies, in practice I have to be the same opinion leader in my own company. I return to the presentation of the module and see the answers to the task I have just completed. On the one hand, I would look a little ahead - I would not spend several hours on the assignment. But then I got knowledge that I really believe in, because I got to it on my own.

    This is all right. The last task of the module is to engage the big boss! Because without bosses, networks do not take off . Okay, I'm not afraid of bosses, but someone else might be afraid. And you need to go, as they say, part of the job. I think that at this moment some regretted that they decided to go here to study. A joke))). In fact, the question is really complicated, I see how other students begin to ask the group for advice. I am connected with my five copecks . With the help of our tips, one guy for the first time in his life was able to break through to the big boss. Cool and nice! All together cheer him up.

    Module 3. I read the maturity model of a corporate social network and rank my own network as a task. It turns out not so much that the rudimentary level, but very low, I begin to understand what should be strived for. But the insidious author of the training does not stop there. At his direction, I find weaknesses in our corporate culture and figure out how to overcome them with the help of a corporate social network. At the same time I look at the tasks of other students. Hee hee, they also have big problems in corporate culture, which means that not everything is so bad here.

    I understand how working with corporate culture is more multidimensional than implementing Active Directory or building a network on Cisco!

    Module 4. And here is the equator, this time we are dealing with network moderation. And the tasks are getting harder. Imagine that someone on your network wrote a not-so-good comment such as “Again, our sales base does not work, I'll go and drink coffee!” or "Wow, Friday, who's with us at the bar?" As a future community manager, I need to calmly, respectfully and without a mat respond to a person so that he and all the others understand what is good and what is bad . Do you think this is easy ??? And again the students helped. I discovered that I am already two hundred and fifty people answering these questions. I look at the answers, again I wonder how different corporate cultures are, I compile my answer. Crowdsourcing is a great power!

    An interesting task comes in the same module. On the external Yammer network, we are invited to participate as organizers of an online chat session called YamJam . Eh, it would be great, but at two in the morning in Moscow I do not want to get up. For people like me, they came up with another test. To paint a ten-day program for promoting your network with detailed tasks for each day. What I am doing.

    Module 5. This time, we need to paint the scenarios of using Yammer in our company, create a welcome letter on behalf of the boss, paint a plan of communications and measures to involve people in our network. But I’m already experienced, I go first to peek at the earlier work of the graduates of this course. I read, enrich their experience, write, rewrite, rewrite again, in general, I master tasks for several approaches.


    And here is Module 6. Dealing with analytics. At first, the tasks are simple, then it comes to PowerPivot. I am glad that I have almost completed my studies and here comes the fourth task, the diploma work, so to speak. We need to make a workbook on managing the internal corporate community in our company. Quietly squeezing into a chair while reading all that needs to be done. And then I understand that I have already done almost all the work, performing tasks from the previous modules. Oh, happiness (for those who did their homework)! I am collecting my thesis, adding a little trolling to it ...

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    ... and in a couple of weeks I will get my diploma! Congratulations on completing the YCCM!

    ***

    Why did this training surprise me so much?

    The first one.Understanding that in order to service a network, you need to work like a network. If you have not previously participated in mass communications, then just taking and making money in a different way will not work. For several weeks, the training consolidated the practice of working in the network and network management. If you take the analogy from programming, it's like Microsoft Visual C ++ 1.0, written on its own.

    The second one. The maximum useful exhaust in comparison with all other trainings that I passed. Almost everything that I did during the training really came in handy in my life.

    Now, as part of the work on introducing productive communities, we already conduct community management trainings ourselves. This is an improved version of the training described above, taking into account Russian experience. It is useful for those who are going to implement internal portals or corporate social networks. In order to feel the essence of what you are going to implement from the inside.

    Vladimir Ivanitsa Facebook | LinkedIn



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