20 types of pages every blogger should keep in mind

Original author: Darren Rowse
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Problogger Darren RowseI present to you the translation of article 20 Types of Pages that Every Blogger Should Considerrenowned blogger Darren Rowse, author of Problogger.net. I did not translate some points verbatim, adapting them to the Russian language, sometimes retelling in my own words, while retaining the meaning. Also in the text I left some links to related posts of the author with an explanation of certain nuances on the topic. All of them, of course, contain English text. So, let's go. Using WordPress, you have the opportunity to choose when posting new material between the types of posting it as a "post" or "page". The post is immediately located at the very top of the page with the first post, while the page is static and may not be displayed on the blog at all. There are many reasons why you may be inclined to this or that way of publishing, but today I wanted to dwell a little on the other - pages, which are in ProBlogger.net and can serve bloggers as a good tool for promoting their resources among different groups of people. Some of them, in my opinion, are more important than others, but, nevertheless, all of them were useful in the development of the blog.1. About the author - perhaps one of the most frequently used blog pages. The importance of the About the Author page, in my opinion, is as follows - it gives readers an idea of ​​who you are and why you should subscribe to updates to your blog. I always visit the About the Author page on all new blogs that I meet, and if I don’t find it, this greatly reduces the chances of a particular resource getting a new subscriber in my face. You can read more about adding this type of page here (eng). 2. Contacts- I am surprised how many bloggers do not have any means of communication with them on their sites. Although I understand the temptation not to provide this information to readers, potential partners, the press or other bloggers. You can read the article on the topic “Why blog readers should be able to contact you” here (eng). 3. Press page- I don’t particularly promote this page (although it is mentioned in the text “About the Author”), I created it mainly for interaction with journalists and other media representatives. And I use it very simply - I show that others wrote about me. I believe that such a list of previous publications in the media adds a little credibility to you and at the same time gives journalists some food for thought about their own potential articles about you. It is also very convenient to present this page to anyone else with whom you want to build a trusting relationship, not necessarily the media. It is amazing how the mention in the central media opens up new horizons for some. 4. “Disclaimer”- in the interests of clarity (transparency), the link to this note goes from all pages of the blog to show readers what I have from this resource - that is, that I make money from it and use different affiliate programs. Using this page, I try to dispel some myths and untrue assumptions that people may have about me, sharing information about what I should do blogging (time, “personal attacks”). 5. FAQ- The page was written with very selfish motives - to reduce my workload. I get a lot of questions, some of which are repeated many times. Therefore, I put together several answers to the most frequently asked questions in one place. Now questions are also often asked, but now I have the opportunity to link to this help page. By the way, a link to it is directly from the contact page. 6. Subscription - a page devoted to methods of subscribing to your blog may be very useful for visitors. I no longer refer to it from the sidebar, but every time I mention it in posts. It seems to me that the presence of such a page is very useful for those users who do not understand the idea of ​​RSS or are worried about confidentiality about the phrase “subscribe” in the E-mail block.7. Advertising on the blog - are you going to sell advertising on your blog? An advertising page is a very important part of attracting new advertisers. A well-written text will reduce your work because it will help you filter out people who are really interested in your offers, giving them information about whether your site is suitable for them or not. Continuation of the topic can be found in the note " Search for advertisers for the blog " (eng). 8. Series - “Collection”. I used “pages” in two cases when it was required to create a series of posts. The first is to put together a selection of all the posts in the series (with full notes). Some readers liked this collection very much. 9. Series - “The Central Page”.Another approach to managing a series of posts is to use a central page with links that point to each individual post in the series, updating them as they become available (something like a table of contents). The whole charm of this approach, unlike the "Collection", is that it can give a significantly larger number of page views. In addition, such a page allows readers to select exactly those articles in the series that they would like to read in full. 10. Affiliate- Creating a page about affiliate programs that you use can be a very smart move. If you link to a specific product (program) that you promote on your blog, then instead of a direct affiliate link it is better to refer to a special page on your blog. This allows you to "sell the product" with a more personal message (subtext). This is exactly what I do on my AdSense page here at ProBlogger. This does not work with every affiliate program, but I believe that AdSense works quite well - similar to their start page for potential users. It also gives me a bit more flexibility when mentioning AdSense in their posts because their referral program does not allow the use of HTML links. 11. Services- If you offer certain services to readers, I recommend creating a separate page for this and placing a link to it in a prominent place on your blog. This is much better than a small mention somewhere in the posts. 12. Key information page - if you have information that you constantly and again provide to people (via blogs, email or other means), create a special page for this and publish all the necessary data there. You can even place a link to it in the menu of your blog. 13. Landing Pages- if you decide to launch an advertising campaign to promote your own blog, then it’s much wiser to send ads (and visitors) to a special landing page than to the main one. This page may contain a brief description of the goals of the blog, as well as possible subscription methods (email, RSS). An example of such a page can be found here (eng, another Darren Rose website). 14. Virus (Sneeze) pages - a great way to direct readers deep into your blog and familiarize yourself with a lot of high-quality material that is gathering dust in the archive. Viral pages can be used for this.(eng) or the “Best of” pages that contain the best articles on your blog for one specific topic. Place links to these pages in the sidebar of your blog or link to them from posts, and you will see that the statistics of clicks on pages will increase significantly. 15. Review pages - if you are selling something (even if this is your service), then creating a review page can be very useful. People are more likely to make purchasing decisions based on the opinions of others - so collect a few of these opinions and post on this page. 16. Event Pages- do you speak at events? - Create a page specifically for those who take part in them and mention what you did in your presentation. So you can create a special message for these visitors and “sell” something for them (whether it is subscribing to your blog, buying a product, selling your services or redirecting them to special pages on your blog). An example is the conference at which I spoke last year. On a special page, I also posted a description of the product that I mentioned in the presentation, and it gave a good return. 17. Page 404- when people go to your blog on a page that has been deleted, follow a link that doesn’t exist, etc., they go to a 404 error page. Customize your “error page” to help readers find what they were looking for, or, at least find something else that interests them. Read more - how to create a 404 page on your blog . 18. Special projects - last year I took part in a charity event called (Movember). In order not to constantly return to this event in the blog posts for a month, I created a page dedicated to the project. In this way, interested visitors could follow the updates there. 19. Guestbook for bloggers- I never mentioned publicly about this page before. It provides information for bloggers who wish to write a guest post on my blog. This makes it possible to get more posts in the format that is required, which significantly reduces the amount of editing work for me. 29. Archive page- There are many ways to submit an archive of your own blog. The bigger it gets, the harder it is to organize this page. Directing visitors to your top posts and special pages can be much more useful than a simple list of dates and categories in the sidebar of your blog. I tried to create a page with a temporary archive on my own, but also added categories to it with starting points. Some of the above “pages” can also be created as “posts” (and there may be good reasons for this), however, I use it format of "pages". In most cases, this is due to the fact that I prefer not to bind them to specific dates. In addition, the blog template contains the output of dates for posts, they are not in the pages.Update: Some suggestions were seen in the comments on the post. I agree that pages with a “ privacy policy ” and “ commenting rules ” are good (I wrote about them, but in the posts, although I think they would be more appropriate as pages). I should also include in the list the page “ resources ”, where recommended sites, books, courses, etc. can be located. And finally, I had to include a blogroll or link page . PS (mine): Despite the fact that some items can only be used by real PRO bloggers (such as the press page), I think that the experience of a foreign author (with 46k subscribers) to improve their own resources can be noted by everyone. Who knows, maybe it is up to you to become such a professional blogger in the future. You need to be prepared for this :) Source: Tod's Blog. My vision of the internet

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