Successful Inoventica Services customers (LOM history - history in detail)

    Company name: LOM
    Field of activity: manufacturing of jewelry - copies of historical jewelry
    Site:
    http://www.lom-history.ru/
    Age of company: 5 years
    With us: 1 year


    Successful Inoventica Services customers.  Lom history - the story in detail


    With this article, we begin the series “Success Stories of Our Customers”. We present to your attention the creators of historical jewelry and copies of real artifacts - LOM. In the article we will talk about the company itself, about the origin of the idea, difficulties, victories and how important the right choice of hosting provider is in the decision-making process.



    Tell us about you?

    In childhood, we did not show any penchant for jewelry, and even more so for entrepreneurship. Both received high-quality domestic education and interesting professions, worked with pleasure and achieved corresponding successes. But once a difficult decision was made, we got off the knurled rails and started our own business. We hoped that it would make us happier, freer, of course, more prosperous and would realize our full potential. Diverse our life has definitely become!


    Successful Inoventica Services customers.  Lom history - the story in detail Successful Inoventica Services customers.  Lom history - the story in detail


    Where did the idea of ​​business come from?

    For a very long time we have been engaged in military-historical reconstruction, in particular, the reconstruction of historical costumes and accessories. It always seemed to us that the reconstruction movement was too narrow a framework for copies of historical jewelry, we really wanted to offer them to a wider audience, to return them to modern everyday life. Actually, as soon as we realized that this could be in demand in the market, everything started spinning.


    Successful Inoventica Services customers.  Lom history - the story in detail Successful Inoventica Services customers.  Lom history - the story in detail


    Where did you start?

    From scratch. In the most literal sense. We store our very first catalog - it does not even have a dozen products. It’s hardly possible to extend a month for our starting capital in Moscow now. The development was very gradual, but it made our small business more stable, and the decisions made were very informed and balanced.


    Successful Inoventica Services customers.  Lom history - the story in detail Successful Inoventica Services customers.  Lom history - the story in detail


    Who are your customers?

    Our first customers were our hobby colleagues, participants in the historical reconstruction movement. They are still with us, we are only expanding the range of special thematic products for them. Reconstructors very strictly evaluate the degree of reliability of products, their compliance with historical prototypes, so popularity among this audience is our special pride.


    The same important clients for us are people who may not even be interested in history at all, but open to new things, who value original, non-standard ideas. Historical jewelry is unique, but also universal at the same time. By and large, all who wear jewelry are our customers. We are striving for this.


    Successful Inoventica Services customers.  Lom history - the story in detail Successful Inoventica Services customers.  Lom history - the story in detail


    How did you find your first customers?

    The most commonplace free ways: social networks, participation in various exhibitions and events. Even now we cannot afford paid advertising, so we continue in the same vein. They only added, as it is now fashionable to say, loyalty programs. We value regular customers and try to make them feel it.


    Successful Inoventica Services customers.  Lom history - the story in detail Successful Inoventica Services customers.  Lom history - the story in detail


    What problems did the business face then and now?

    «Индивидуальное предпринимательство» – всего два слова, но в это понятие входит, кажется, все! Нам пришлось разобраться в самых неожиданных видах деятельности и предметах, причем разобраться очень хорошо и быстро, ведь микробизнес очень чувствителен к мелочам. В России сейчас в принципе нет рынка услуг для малого предпринимательства, инфраструктуры, которая позволила бы сосредоточиться непосредственно на выбранном занятии и не распыляться на смежные проблемы вроде бюджетного освещения витрин или верстки каталогов. Такие услуги можно найти, но они слишком дороги и недостаточно качественны в том смысле, что все равно нужно самому разбираться.


    There are technological difficulties: the production base has collapsed in the country for a long time, now it is felt even at our level, it is difficult to maintain a consistently high quality product. The instability of raw material prices also affected. But what can I say, in general, the situation in the country is not the most inspiring. But you can’t lose heart! Hard work and hard work has repeatedly helped us to get out of the most difficult situations.


    Successful Inoventica Services customers.  Lom history - the story in detail Successful Inoventica Services customers.  Lom history - the story in detail


    Does the site help solve them?

    The site greatly facilitates the work with clients, for which it was created. In the future, you plan to convert it into a full-fledged online store, but now it helps us a lot in the format of a business card site. It is easy to direct the client to the site, where he can get acquainted with the assortment, find the address of the show room.


    You can’t print the address of a page on a social network on a business card. The site is necessary for any business working with the end consumer.


    Successful Inoventica Services customers.  Lom history - the story in detail Successful Inoventica Services customers.  Lom history - the story in detail


    Who designed the site?

    We used the Wix service and made the site ourselves, it turned out to be very simple.


    Successful Inoventica Services customers.  Lom history - the story in detail Successful Inoventica Services customers.  Lom history - the story in detail


    How many customers come through the site?

    Complex issue. Since orders are not placed through the site, we do not have accurate statistics. Many people come to the showroom to try on and see things; it is not always possible to track which of them found us on the site. There is activity and its dynamics makes us happy.


    What are the criteria for choosing a hoster?

    Simplicity and clarity of service. And, of course, not only at the purchase stage, but above all in further operation. I absolutely do not want to understand any subtleties, there simply is no time for this. Stable work, a simple and understandable personal account, notifications about the need to pay for services, operational support service - what else is needed ?!


    Successful Inoventica Services customers.  Lom history - the story in detail


    inoventica-services.ru

    Also popular now: