Comparison of Callbackhunter, UpToCall, RocketCallback, HookMyVisit and Leadhacker callback services

    We will call you back in X seconds! " Almost everyone at least once came across a pop-up window on a particular site that offers you a call back. This window is called differently: " widget callback ", " the callback widget ", " a form of instant call " and even " lidogenerator ". There are a lot of services offering such a widget (over 20) and they continue to appear.


    You can argue as much as you like about the effectiveness of this technology, but the fact remains that it is very popular and is in steady demand.

    Is it popular? Really?
    Yes, that is right. For example, for a month or so, from the moment the project was launched, our widget was installed on more than 1000 sites.

    Let's imagine that you decide to install a similar widget on your website. Due to the abundance of services offering such a service, at least 2 questions arise: which one to use and what exactly should be followed when choosing? Actually, for this reason, we decided to do a small comparative review.

    So, for comparison, we chose 5 services:

    1. UpToCall .
    2. RocketCallback .
    3. Callbackhunter .
    4. HookMyVisit .
    5. Leadhacker .

    We will evaluate services by the following characteristics:

    1. The appearance of the widget . The possibility of customizing it: photo, color scheme, etc.
    2. Widget display algorithms . Customize impressions according to your own criteria.
    3. The cost of calls .

    Why exactly these characteristics and these services?
    We took these characteristics, since according to our statistics more than 70% of users want to control the behavior and content of the widget. And the question of price is almost in the first place. The choice of services was done by typing.

    We tested widgets on free tariffs (except UpToCall), and there is a possibility that we missed some of their features, which may be available only after payment. So, let's begin!

    Widget appearance


    Opportunity / ServiceUptocallCallbackhunterRocketallbackHookMyVisitLeadhacker
    Change widget textYesNotNotNotYes
    Photos on the widget, the ability to change itYesNotYesNotNot
    Change styles (background color, size, radius of corners, etc.)PartiallyNotYesPartiallyYes
    Appearance optionsNotNotNotNotNot
    mobile versionYesYesNotNotNot

    What does it mean in part?
    For example, if it is possible to change the color of the widget, but you cannot change the radius of the corners.

    As you can see from the table, the outsiders are Callbackhunter and HookMyVisit with the most minimal functionality in terms of customization. It is worth noting that Callbackhunter announces the following text change:
    “We hone texts using A / B testing on thousands of sites with more than 2 million audience. Therefore, the current texts are optimal for converting your visitors to the bell. ”

    It is likely that other services that do not provide access to text editing have something similar.

    The disadvantages of free text editing and styles are that the user can make a number of typos in the text, or make too much text component, which will affect the neatness of the widget.

    The mobile version also has a minus - if the site is not adapted for mobile devices, then the display of the widget will be somewhat crooked.

    Delivery Algorithms


    Opportunity / ServiceUptocallCallbackhunterRocketallbackHookMyVisitLeadhacker
    Display after X secondsYesYesNotNotYes
    Show when user is idleYesNotYesNotNot
    Display after viewing X pagesYesNotNotNotNot
    Single user impression capYesYesNotYesYes
    Show widget on your linkYesYesYesNotNot
    Display when clicking on an external linkYesNotNotNotNot
    Show on click on interactive widgetYesYesYesYesYes
    Showing when trying to leave the siteNotYesYesNotNot

    HookMyVisit and Leadhacker are lagging behind display settings. Detailed display settings also have a significant minus - the user can set not quite optimal values, as a result of which the conversion can be much lower than it could be.

    For example, with an average visit duration of 2 minutes, the user can set the widget to display after 2.5 minutes, due to which most visitors simply will not see the widget.

    Call cost


    UptocallCallbackhunterRocketallbackHookMyVisitLeadhacker
    5.62 rub / min90 rub / call8.4 rub / min24.6 rub / min15.61 RUB / minute

    The clear leader in the cost of calls is UpToCall, followed by RocketCallback. Callbackhunter stand out for its high cost, but note that there you pay for the call, and not for minutes of communication - if the average talk time with the client is more than 16 minutes, then he is the leader.

    When calculating the cost of a minute, we took the most expensive rates. Prices in dollars were converted into rubles at the rate of 1 dollar = 60 rubles.

    Summary


    We decided to form a podium by arranging the services according to the answers in the table, excluding the cost of calls:

    • “Yes” - 1 point;
    • “Partially” - 0.5 points;
    • “No” - 0 points.

    1st place - UpToCall (10.5 points).
    2nd place is shared by Callbackhunter and RocketCallback - 6 points.
    3rd place - Leadhacker (5 points).
    4th place - HookMyVisit (2.5 points).

    The following conclusions can be drawn from the comparison:

    1. If you need a controlled widget with a reasonable cost of calls, then the choice falls on UpToCall .
    2. If there are few calls from the site, but they are long (more than 16 minutes), then Callbackhunter is definitely the best choice.
    3. If you need something between UpToCall and Callbackhunter - RocketCallback and Leadhacker are in a hurry to help.
    4. For proponents of minimalism, HookMyVisit is the best choice .


    We understand that our assessment is not entirely correct for the reason that each service has its own chips that are not reflected in our review, and at the time of publication of the review, the functionality of a particular service could change.

    We will be happy to answer your questions in the comments.

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