Online video is the most promising area of ​​online advertising

Published on August 18, 2008

Online video is the most promising area of ​​online advertising

    Already this year, the online video advertising market in the United States alone will reach $ 505 million, according to eMarketer , and will continue to grow at a fantastic pace until at least 2013. Each year, this market will increase one and a half times, or even more. In total, over five years, he will grow ten times.

    Now online video audience is 79.5% of Internet users (or 52.5% of the total US population), and in five years it will grow to 87.6% and 62.4%, respectively.

    Of course, the influx of advertising dollars is associated not so much with an increase in audience as with the advent of high-quality legal video content, Internet television on the Internet, as well as the expansion of the bandwidth of communication channels.