The magic of moving pictures and the Audi Q5

Published on March 23, 2009

The magic of moving pictures and the Audi Q5

    Ogilvy Johannesburg remembered the children's favorite way of creating magic in an Audi Q5 ad.
    In English this is called a flip book, there is no such a big word in Russian, but almost all of us had fun drawing on a notebook sheet of a character in various poses, and then making him move quickly and quickly flipping through pages. Such simple "cartoons" are such naive magic.
    Audi Q5 and Ogilvy, together with Egg Films production, director Kim Geldenhuys and post-production Black Ginger, brought this magic to perfection by skillfully combining motion from photo books and real life in the Flip Book movie.
    The stunning optical illusions created “live” reflect the essence of the global communication strategy of the automobile concern - “Perfectly synchronized engineering”.