SoftKey summed up the year

Published on March 09, 2007

SoftKey summed up the year

    SoftKey online software store announced a turnover of 300 million rubles in 2006, which is 112% more than in 2005. The total number of customers in the store over 5 years of its operation amounted to 300 thousand.

    The products in the Internet, Local Area Networks category were in greatest demand - sales of these products amounted to 26%. Anti-virus protection programs were purchased by 16% of customers, Microsoft products - 14%, products in the Security category - 13%, Utilities - 8%, Multimedia, Graphics, Design - 7%. The top sellers among vendors were Bitrix, Kaspersky Lab, Agnitum, Kerio Technologies, Microsoft, RAR Lab, RITLABS, SmartLine.

    SoftKey notes an increase in the activity of regional users: if in 2005 Moscow and the region accounted for 63% of sales, then in 2006 it was already 51%. The company has a dealer network of 350 partners selling mainly operating systems, Internet technologies, security tools, mail programs. At the same time, 85% of the sales are electronic licenses, and only 15% are boxed versions.

    The ratio of corporate customers to home users among buyers in 2006 was 25% to 75%.