5 main trends in hosting in 2015

Original author: WHG Staff
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In 1899, Charles Dewell, a member of the US Patent Office Commission, made a statement that "everything that could be invented has already been invented." The many discoveries and innovations of those days were so impressive that many thought: there could be no more. A century later, technological development continues to make major changes in our lives, and there are still no visible limitations for this.

On the other hand, according to the statement “if you make an improved mousetrap, people will buy it”, modern technologies develop in accordance with the needs of society, and not vice versa. The inventors of our day do not have to wait for feedback from users to understand that their ideas will bring money. For this reason, technology trends now reflect marketing requests much more consistently than ever. Therefore, it is very important to follow the “hottest” trends, to ensure that the offer always remains “in the flow”, to indulge the demands of the market, and constantly find the most promising opportunities for the future. We will consider the most significant trends of the past, 2014, and try to apply them to 2015.

We also describe how the HostTracker can help follow these trends.

Turning hosting into a bundled service


In past decades, users have chosen a hosting provider for various reasons. At first there were only a few large companies to choose from. Further, the number of companies began to grow rapidly when medium and small businesses realized that it was possible to enter this business with only a few servers. Competition helped lower prices, but only a few hosting companies of those times cared about amenities and guarantees for customers. It became a problem to find a company that could guarantee even the most basic indicator for online services - uptime - at an acceptable level.

This led to the formation of a niche in the market, which over time was occupied by companies that were able to offer both business and private individuals a high-quality product with good support at an adequate cost. As it developed, the service package expanded, reports on sites, file servers, designer tools, and much more appeared, and the choice of high-quality service providers in the market increased even more. Now a potential client is faced with a choice of several hundred hosting services that meet his needs.

Uptime rating is a basic function of the HostTracker . The initial goal of the service was to help find acceptable hosting services, which our service successfully copes with to this day.

Performance rating of hosting companies


In response to the growing number of hosting companies and the need for customers to make reasoned choices, hosting review sites have appeared. The business model of these sites is based on targeted advertising, and the activity consists in compiling ratings of hosting providers and providing links for registration on the selected hosting. Some sites narrow the score to a few basic parameters that they consider, while others take into account dozens of factors. In 2014, the most noticeable trend on review sites was a particular focus on performance compared to responsiveness of support, ease of use, and the availability of additional tools. Experts suggest that in 2015 this trend will encourage providers to pay attention to their performance indicators in order to

Checking the availability of 24x7 sites, including during scheduled backups and other technical works, allows you to determine how much these works affect the state of the site. In addition to accessibility, you can also check the speed, response time, study the correlation of site errors with the load on the database, make checks using different methods to find interesting dependencies - the HostTracker functionality allows you to solve many problems in order to evaluate hosting from this point of view.

Branding with URLs


The vast majority of Internet users today think that the site begins with "www", and most sites end with ".com". These character sequences have even appeared as separate keys on many modern devices. Since the combination of www is common to almost all addresses, it is not possible to brand it. Similarly, the ending of .com (hereinafter we will use the term TLD, from the English top-level domain - the highest level domain) pushed competitors, including .net, .biz, and others into the background. As soon as the company acquires the address domain.com, domains like domain.net, at best, expect the fate of pseudonyms, and individual sites with such names are subconsciously taken for secondary by many users. At this point, TLDs are generally only useful for special sites, for example,

However, the TLD value has recently revived. This rise began with the use of TLDs that indicate a binding to a specific country, for example .uk implies the attitude of the site to the UK, (English uk - United Kingdom), or .es - to Spain (Spanish es - España). Recently, the so-called generic gTLDs are spreading. Geographic bindings have become even more precise, TLDs like .vegas or .NYC (New York City) are gaining popularity. This allows sites of goods and services to position themselves as local to their target audience, and may provide some advantages in the competition with large players. The price of such domains is much lower than the price of the promoted .com, which is another plus for small companies.

Creativity also spawned many original and thematic TLDs. Such gTLDs as “.florist” or “.shoes” indicate that sites are engaged in floristry and footwear, respectively, and the site address already attracts the attention of customers and unambiguously determines the subject of the site in the mind. As competition for consumers grows, using gTLDs to stand out and gain a certain edge can be very useful. Hosting providers can work with clients to provide “meaningful” gTLDs.

Sites in the context of the growth of the mobile segment


While personal computers ruled the ball, websites competed in content. Now, if the site does not have a version compatible with mobile devices, it can simply be rejected in favor of a competitor with a more responsive design. This is easy to verify by trying to view any non-commercial site from a mobile phone or tablet. Often such a site forces the user to scroll not only from top to bottom, but also from left to right, or to reduce the scale of the site, up to the moment when it becomes completely unreadable. Modern commercial sites take into account the size of the user's display, and give him content in an acceptable form for him, which makes the site understandable and attractive regardless of device.

The 2014 statistics show that sites with similar design responsiveness had a 60% higher conversion rate than those who did not take this trend into account. It is assumed that in 2015 it will only grow. Hostings offering convenient tools for creating, configuring and supporting such a design will be able to get additional profit.

Increasing Security Attention


Unfortunately, the ability to create malware keeps up with the development of new technologies. The success of an e-commerce system depends largely on the ability to earn the trust of customers. Even in 2014, many potential customers of online resources were frightened off by regular hacks and leaks even from market leaders, as well as the inability of security systems to protect themselves from theft or at least guaranteed to identify attackers. In 2015, hosting providers can help secure their business to their customers by offering things like SSL certificates or malware checking. Also, they can guarantee backup of important customer data, timely updating of the used software and maintaining protective security measures, such as a firewall, in an up-to-date state.

HostTracker focuses on security. Firstly, regular checks help you notice a ddos ​​attack or http flood in time. Secondly, tools like Content Check and some others allow you to check the status of the site, up to tracking the appearance of foreign files on the hosting. And thirdly, we monitor security trends and develop tools for testing them. So, now it is possible to check your server and browser for SSL3 (it is also POODLE) . When this was relevant, it was possible to check on Shellshock .

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