Russian OVP - Telebreeze

    There are several companies in Russia that have developed their own platform for IPTV and OTT. Including such developers are in the regions. One of the recently launched active commercial activities is Telebris from Tomsk. The team several years ago separated from Elecard , a very famous Tomsk developer of encoders and other television software that is active in the international market. Partly as a result of this, Telebriz also had foreign clients from the very beginning, while the company began to work for Russia not so long ago. For several years, the solution was developed for the needs of specific operators, and the creation of a ready-made commercial version that satisfies the vast majority of customer requirements was completed just a month ago.

    As Nikolay Pesegov tells, the general director of the company, the Telebriz service is convenient for small and medium-sized operators, up to 10-20 thousand subscribers, since the company works according to the revenue sharing scheme. For larger operators it is more profitable to buy a solution, install it and service it yourself. Telebriz also provides this option - in this case, the solution is deployed on the client side, the system integrator selects one of the recommended equipment and installs all the necessary software. Naturally, the service is then provided under the brand name of the operator.

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    The cloud solution runs on the Telebrisa equipment and is provided according to the SaaS model - the operator says which channels it needs and provides sales to the final consumer, and Telebris takes care of the rest of the work. The company has built a real global cloud infrastructure, with several points of presence in Europe, the USA, Asia and Australia. The cost for the operator depends on both the number of subscribers and the number of TV channels that he needs.

    The solution is used both by startups - for example, MiTv in Belize or ALBAX TV in Azerbaijan , as well as large pay-TV operators for narrow tasks. For example, the largest Greek television provider Ellas TVuses OTT platform Telebrisa for mobile broadcasting.

    Telebris does not sell content. The operator enters into agreements with the copyright holders himself, Telebriz organizes the reception of content (for encoded channels, the operator receives access cards). As Nikolay explains: “We service the system at our facilities in data centers. We ourselves receive the signal by order of the provider. Accordingly, he does not need to buy expensive equipment and hire technical personnel. In data centers, you can usually put satellite dishes for a fee - on the roof, for example. ”

    Recently, the first customers appeared in Russia. This is Ruslana TV , a pay-TV operator via the Internet from Khanty-Mansiysk, and Zoom TV, startup, pay-TV operator that transmits TV channels over the Internet to SMART TV - TVs connected to the Internet. The example of Zoom TV is very revealing. The operator uses the Telebrisa platform, but develops its player with its interactive features. This allows a startup to start an innovative service relatively cheaply, without serious investments at the first stage. Own player is needed because Zoom TV organizes TV viewing in a completely different way, collecting a personal stream of interesting programs from all TV channels. The TV application and the operator’s selection of programs are their own, and in this case, the platform required streaming broadcasting of television channels with which the operator entered into an agreement or received from a mandatory multiplex the ability to cut TV channels into programs,

    One of the important parameters of the IPTV / OTT solution is support for a variety of user devices - multi-platform. An operator can control delivery from one office to all user platforms at once. According to Nikolai Pesegov, “Telebriz” supports 95% of devices, including not only popular platforms based on Windows, MacOS, Linux, SmartTV, iOS and Android, but also media players / MAG set-top boxes or Roku devices made on its Linux platform that are not found in Russia, but which have already sold more than 7 million in the United States. The delivery protocol uses the adaptive HLS standard, supported by almost all platforms.

    The part that is responsible for the graphical user interface is common to all platforms. Applications are developed separately, because there are also specifics for different platforms, in particular, the operation of a special module for peer-to-peer delivery.

    The second important parameter for the OTT solution, especially the cloud one, is the technology for delivering video to the subscriber. Telebris offers partners a hybrid option - both broadcasting from servers and peering, which removes the load from these servers.

    As Nikolai Pesegov explains, the principle of peering itself is always the same: the user who receives the video simultaneously distributes it to other users. Decisions are distinguished by nuances - the logic in accordance with which it is selected from whom and to what extent the user device takes the stream (algorithm for selecting peers and seeds). Almost all devices currently support peering, with the possible exception of smart TVs. Nikolai: “There are no fundamental restrictions, but there are administrative ones: for example, Samsung does not allow laying out compiled code and does not allow peering.”

    Peering problems occur when the broadband Internet provider limits the outgoing Internet channel. That is why the delivery network must be hybrid - with servers that will take over the broadcast if there are not enough user outbound channels.

    Telebris is now developing a new approach. Any standard HLS stream becomes peer-to-peer automatically when viewed with the Telebris player.

    Yes, of course, since the Telebris solution is aimed not at end users, but at operators (including operators broadcasting via the Internet), this is a closed infrastructure, and installing the player on a user device is logical for a subscriber subscribing to services - as before was the purchase of the console.

    The third important aspect- content capture. Nikolai: “Since the solution is in the cloud, we can provide almost any channel that the operator needs. The operator only receives a license for its broadcasting. At the moment, Telebriz is ready to provide more than 1000 channels to operators who want to start or expand OTT business, in the next year or two this number will increase to 4000 television channels. ” Typically, most TV channels come from satellites in open form. If the channel is crypted, then the operator, as already mentioned, provides an access card, “Telebriz” receives the channel and broadcasts it to the subscribers of the operator.

    Well, the fourth aspect- the platform itself. Telebriz includes a full range of software products for OTT business, ranging from encoding servers, media servers, video on demand servers, client and content management systems, players for all platforms, content preparation systems, advertising inserts, etc. As the company explains, the development of coders was carried out in partnership with Elecard (using H.264), but all the other components of the solution were made independently. It turned out that it’s easier to do your own thing than to deal with the problems that arise when integrating with third-party solutions.

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    The number of bitrate options depends on the needs of the partner operator. Typically, a TV channel is cut into chunks for 10 seconds with 3 to 4 bit rates. For the HD channel, a bitrate of 5-6 Mbps is enough, for SD - two. If the bitrate is less than 512kbps, then it is almost impossible to watch it on a large screen, but if the operator assumes reception on mobile devices, then such a stream can be useful to him.

    Since the stream is divided into chunks, the organization of delayed viewing (Catch up TV) is quite simple. Chunks are stored on the server, and any transfer can be collected by timestamps in them.

    The billing module allows both manual entry of payment information - this is convenient for those partners who offer reception on consoles or other stationary devices and use an annual subscription - as well as integration with payment systems such as PayPal and QiWi. Identification of subscribers can also be arranged in different ways. You can use the device identifier - if it is a stationary reception. You can use a user login password if, for example, the operator allows viewing from an arbitrary device. The number of simultaneous views for one subscriber can be limited - also if the operator wants it.

    According to Nikolai, “by and large, the customer management system is standard, like everyone else, except for the possibility of inserting targeted advertising.”

    The content protection system is integrated at the request of the operator, who chooses and pays for it. According to the company, additional DRM for pay-TV operators that distribute a signal according to a point-to-point scheme and control each connection is most often not required, in the practice of Telebrisa there was only one such case.

    As Nikolay explains, the company has been successfully selling solutions for a year, but the main development was completed about a month ago, when 90% of the customers' needs were satisfied. Telebris is now moving on to the marketing and sales scaling phase.

    Source: TeleSputnik
    Author: Olga Zhernakova

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