How we non-trivially chose a place for coworking in Moscow and how we arranged everything inside

    A short history of our adventures.

    And here is one of the first clients.

    We decided today to tell you more about our coworking. This is a place where freelancers can portray an office, and startups put a team so that the office does not look. I must say right away that opening a normal coworking in Moscow is almost as difficult as a portal to hell . I mean, like some did, but there are no realistic stories.

    Caution traffic : below a lot of photos.

    Seat selection

    We needed three places at once in one:
    • Actually, coworking itself is a platform where you can put tables and meeting rooms. By and large, it resembles the machine room of a public data center: customers move in, shut themselves off from others and work under load. With us - cooling, power, channels and generally service. Only instead of servers are commands.
    • Negotiations . It turned out that many projects from the zero stage still have a constant need for good negotiations. Those where you can bring a foreigner and talk about the project, and so that he does not cringe, glancing at the bare concrete. And then, you know, they often show the Russian embassy in films - such a gloomy casemate, where comrade Romanoff sits playing the trophy Walther.
    • And a training ground . I remind you that IIDF, and we carefully study the failures and successes of domestic projects and help with communications, methodology and information. Information is power. In particular, it is training that should lift Russia off its knees and all that. At least it works for us.

    But let's move on to the room . Many factors have been evaluated. For example, the distance from the metro had a weight of 5, and parking - 4; the owner’s adequacy is 4, and the ceiling height is 1. And so on.

    Everything was investigated: the simplicity of the approach (how to quickly find the first time and how to enter quickly, knowing exactly where); external identification of the building (how to explain, for example, to a foreigner that we are here); relevance of neighbors; the possibility of clustering new companies around coworking; view from the windows; availability of hotels and cafes nearby; opportunities for expansion; permission to go to the roof; the presence of a conference room nearby; condition of the walls; the presence of cable channels; ventilation; level of investment in repairs (there are dozens of factors); naturally rental; operating costs (cleaning, security, and so on).

    At first, about 100 objects were examined, and each was given an approximate rating from 1 to 5 for each factor based on the results of calls. Each score was multiplied by a weight coefficient, and a final score was obtained. We took 20% of the top results (21 rooms) and drove to the place. Further, mathematical and statistical methods did not work, each object was viewed as a separate one.

    The second round of selection

    According to the results of the second round, I wanted to return to six sites and check everything in detail with a complete team. There was one ideal room inside the Garden Ring, and we almost wanted to move in, but we are a little paranoid. According to the results of careful picking, it turned out that we did not go through the desired level of insolation. And this is important, since it directly affects labor productivity and mood as a whole.

    As a result, a good place was found in the Silver City business center on Serebryanicheskaya embankment, 29. It is exactly between the Kurskaya and Taganskaya metro stations. At first, we feared that the business center would not have the possibility of a separate entrance (well, you know, it would be necessary to drag along every time through three guards), but it turned out that everything was in order. Entered the unobtrusive door, showed a pass, got into the elevator and drove straight to the coworking. Outside, it all looks like the entrance to the Museum of the Institute of Time from “Guests from the Future”.

    At the bottom there was a room that we converted into a conference room.

    Class A business center (even A +) between Taganka and Kurskaya - we did not choose leaning place to start, if you understand what I want to say. The rental price per m2 here does not just “bite” - it is like the mouth of a Tyrannosaurus Rex — if it hooks, then it will immediately turn into a reincarnation line. Nevertheless, having weighed all the pros and cons, we boldly accepted the challenge of the economy, considering that profitability is possible. Moreover, the fund had a number of its own rather strict criteria for where to base, and the close interaction of our entire ecosystem with the accelerator and the fund is one of the key components of the whole idea.

    It seems that the work here is for 3-4 days, but in practice, both the FRII representatives and ourselves searched for a place for almost a month. And then they evaluated and made a decision - almost the same. Perhaps this part was the most difficult.

    Preparation and repair

    Then we did some repairs, waited for the furniture and equipment to arrive. The main issue for us was engineering infrastructure. Everything was done right away in mind. It's not even about 100 Mbps Wi-Fi, but, for example, about such remarkably mounted sockets in the recreation area. See the white rectangle in the armrest of the sofa? He is far from alone there:

    He can be taken and opened:

    Also, almost immediately it was necessary to mount a normal bathroom and, most importantly, a shower. The shower in general is just wildly popular in our coworking - there is a special thrill in quickly rinsing after the current Moscow heat right at the entrance to the office.

    There were utilities on the ceiling, but they are now almost invisible, if not to peer. We painted them with matte black paint, and they became almost invisible even in the photo, unless specially shown:

    Yes, another feature of the entrance is that since we work around the clock, and sometimes we get teams right in the middle of the night, it was important that no one I didn’t bother about it and did not complicate the entry procedure. Everything is fine on the spot.

    Here is the view from the windows on a summer day:

    Below you can find many good cafes, nearby, in three places, delicious business lunches are served. From the ground floor, many are simply hooked on the cold compote of the cafe. But, of course, we also have our own kitchen. Now I will show too.

    What happened in the end?

    In general, the meaning of coworking is that you can come and work. Some take an office for the whole month, some for 7 days a month, when they need to get together as a team or negotiate with potential customers and real investors. Accordingly, about half of the people usually have a “permanent residence permit,” and the rest wander around like on a university campus. And the atmosphere itself resembles a university library in some places.

    Meet you, of course, a place called "reception". We actually love the Russian language, but we can’t get used to calling the reception “reception”. Our pepper Igor will be the first to see you. It bloomed recently, by the way:

    Space for work - seats for 150 people (with full-time discharge, when there are just as many people at the tables as there are chairs in the photo):

    This is what the team’s fixed workplace looks like:

    And this is the workplace of the marketing team:

    Next to all the tables are trash can capsules. No open baskets full of trash. In addition to these babies, we already ordered one R2D2 - it will collect dead batteries.

    Kitchen. The vending machine sells food, if you really want to, but usually teams with a “permanent residence permit” carry food from home, and the rest eat in the cafe. But at night, an automatic machine and a coffee machine (free, of course) are indispensable. Nearby there is a refrigerator - its insides are filled according to the principle of “bank for bank”. You can eat whatever you want (except for the boxes of Elementaree), but it imposes the responsibility to bring something tasty for the brothers and sisters in the workshop. This rule is included in the “Coworker Code,” which we will write about another time.

    The “Life Button" immediately brought with it a crock-pot. Useful thing:

    But this design of the sink turned out to be insanely convenient:


    And, if you are already talking about the kitchen, you can not tell about the mugs. They are printed to us by our friend, the owner of the technology and the unit for HD printing on cylinders and cones. It all started with this:

    And then Misha, our “hacker” and CTO (@voldar) remembered xkcd and now every week we add five to eight mugs with prints from there:

    The “Portovaya” conversation (someone calls “Amsterdam” , someone “Normandy”):

    Talks with a glass wall - no one bothers to open the door, check if it is free. There is no noise inside either - a double-glazed window:

    Gamer Corner. Here you can beat a pear, sit and play consoles, or eat. Among our IT specialists there is a former commando: when he goes through shooters with a PS Move machine gun in the evening, many people come running to watch. They say it’s even more interesting than playing it yourself: it’s calmer, and you can check out the special effects in the 2X5m projection on the wall. Then they all drink tea for victory.

    This is our headquarters. While there is no full load, we are sitting here. Will be - we will give it to another negotiation:

    Toilets are clean and calm. But there are no tables for laptops in them. For nefig.

    This is an important part of the infrastructure - a repository of personal items. They can be stored there, shared access rights and updated. The boxes are made so that a laptop, a favorite mug and a hiking backpack are sure to enter it. Renat, the gender and “hustler” of our team (@ pro4pro), said that he himself measured several bags and large laptops to make sure that everything needs to fit. Summarizing the date, we calculated the sizes of the lockers, and we made them to order. Those who use coworking as an office just a few days a week just leave things here. Simple and convenient. The numbering will be the other day - in the hexadecimal system.

    Next to the cupboards began to assemble the library. Since we just opened, there are few books. But then there are already a couple of iconic ones:

    In the closets we have a hare from the Internet of things. Actually, the first thing from there is the beginning of 2000. He logs in on Twitter and other social networks, subscribes to the necessary updates and reads out the most important aloud. When you post something with the hashtag #tceh, the hare in the closet comes to life and reads it out loud to us.

    Clear business, MFP: The

    lecture hall is for training or presentations. Just on Sunday, the wall between two such rooms was broken - now we will have a transformer lecture hall with a sliding partition wall:

    By the way, it is made using Pentagon technology - in the sense that the password for closed Wi-Fi is written on the wall.

    Another recreation area, here those who are looking for each other are often found and grounded. You can say, like a fountain in the Central Department Store:

    Separately, we have a conference room for 250 people. Now everything is in sparkles after the party. And then do not say that admins are introverts:

    And so it looks empty and cleaned:

    This is iron:

    And so. In a few months we will have a controlled camera and even more top-end iron for conferences:

    There are supplies of tables and chairs. We use them for working formats - workshops and hackathons:

    We will return to coworking again. There are soft chairs everywhere. You can take one and move it to the window. We call them "places for introverts." Here’s one sitting:

    And here’s the other, and very far from the first:

    A wardrobe is hidden in the wall:

    Blackboard chat in the kitchen, about hell on top of the post - it's just from her. Nobody knows exactly why such boards are needed, but this is already a tradition in places where IT people work.

    And here is the balance board. We must stand on the board and try to maintain balance. The thing is completely freaky, because it’s great to rest and train the vestibule on it. First, it was brought by that geek that in the photo above sits face out the window. Then everyone rode on it, and then someone especially severe broke it.

    We thought it was entirely wooden, but it turned out that there were two corks of wood and a void between them. So, a day later, people began to ask the local admin, type, and where is the balance-board. When will the new one be? And we realized that he is now also part of the infrastructure. And they bought two, plus spare parts in case of new heavy people.

    Now we have 37 seats out of 150, we continue to recruit teams. In coworking, some kind of movement begins, already independent. I was directly pleased: someone else brought a chopping board for the kitchen. Cooking hot.

    But ours found out that behind the building there is an excellent slide for a longboard, and now some go from the metro to them.

    But when we unpacked, we found a suitable hashtag.

    Like this. All participants receive equal access to space resources, the difference in tariffs is only the amount of time that can be spent on the spot. Those who bought the full package sometimes live directly with us: they worked, played consoles, read, ate, worked again, and so on. Life Button, Weatlas, Elementaree, DinVIO, FotoKeeper, ClubTube and other funny and positive people are already visiting us.

    Actually, I argue that the first question will concern prices - despite the fact that coworking is right on the ring, and even in the A-class business center. In summer, prices - below the market - are for the same workaholics as we ourselves. 4,200 rubles per month - 7 days of visiting coworking: meetings, training, consultations with specific specialists, team gatherings to discuss important actions. 9 600 rubles per month - an unsecured office place - come and sit where it is convenient. Now, while we are only growing, there is a discount on packages. In the fall, prices will rise, but remain within the middle range, for example, a “seven-day period” will cost 5,600, and a place for a month - 12,000.


    We are madly glad that we were able to run all this, and that #tceh works. It is amazing to see how things go from realization to realization, then, after hellish work, the first guests appear - and now the coworking begins to live on its own.

    For a month of work, we already got acquainted with the format of a “party for introverts”, learned why we didn’t have to climb the dungeons (back in the USSR era) of the neighboring “business center”, surprised the guard with an abundance of strange people at seminars, plus launched the first serious educational programs.

    Interesting? Come visit, we will show and tell you everything, we will treat you with tea with cookies. We do not bite. Here is a schedule of our events, by the way, if you need a reason to visit.

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