May 29, 2013 at 21:36About the "losses from the pirates" or where did those losses come from ...
I am a reader of those who can be called "avid" able to read a book cover to cover in a day and many times re-read the work I like.
For many years I bought books in paper, but after a dozen times I came across frank waste paper - I worked out the principle that “I read it online -> I liked it -> I bought it”. The exception is if I have already read the books of this author and this is a continuation in the series.
And then I read the brilliant news that “Wai! “The poor and poor book publisher of the sitok lamprey the grandmother did not receive in the past year!”
Already
The fact is already strange that the RUSSIAN community counts money in dollars, although our books are sold for rubles, but oh well ...
I won’t say that people switched to reading rooms and tablets.
Let's talk about such a good old thing as a “warm lamp” paper book ...
So, why don't people buy paper books recently?
There are several problems and, the most obvious:
Take, for example, Babkin’s recently published book, The Needful Job.
The price tag of Ozone is 133 or 86.40 rubles. What is the difference - Federal Law, but on the second “Bukinist Edition” ... Damn with it ...
Labyrinth - 144 rubles.
Litres - 59.90 ... HALF the cost of a paper book for "pure text" !!!
Etc. etc.
In stalls and bookstores - 300+, 400+ and 500+ for books from this series.
An exception is Auchan, where for the very same 120-150 rubles you can buy a similar book.
That is, think about it, online stores sell, of course, not at cost, but have a steady profit.
And the “real” ones are suitable according to the principle:
- Let's get over the mark-up five times?
- Come on! But people began to take less and profit fell!
- Well, let's do an extra charge six times?
- Let's! But they took even less!
- Oh, wipe it! Let's raise the mark-up by 10 times?! ..
As a result, people look at the prices of paper books and ... Shopping is the exception rather than the rule in recent years!
Seamlessly move on to another point in our program:
When I found out that Babkin’s new book was published, I immediately rushed to the shops.
NOTHING ANYWHERE!
Babkin cries on the blog that her readers do not take, judging by the reviews of the publisher.
Several months passed, the book SUDDENLY managed to appear on LibRusEk !!!
Well, I think, WELL THAN NOW IT SHALL BE IN STORES ?! It is logical to assume that the pirates scanned her from something ?!
Going shopping - NO !!!
His mother, she is still not in the "real" stores, three months after laying out LibRusEka !!! In Ozons and Labyrinths - is, in "simple" - is not present !!!
What is available?
And FIG knows!
Opened here at the metro store "Over 10 thousand new books!" - it was on the window.
Stopped by:
- Is there Max Fry?
- Eeee ??? - the "sales assistant" blinked at me.
I name a dozen more popular authors, including Lukyanenko - the reaction is similar.
- Damn, what is there ?!
- Dontsova! - the “consultant”, who came out of the stupor, proudly answers.
- Shaw, ALL TEN THOUSAND BOOKS - ONE DONTSOV ?!
It was two or three years ago.
Now the shelves of many bookstores resemble a second-hand bookstore, where you can easily find books of a decade ago, but, alas, not a single novelty!
And then the third point goes:
So you went to the online store, drove in the search engine the name of the book, chose, bought ...
It's all good.
And now we go into the "ordinary" ...
Well, it’s logical that there are shelves with fiction, there are detectives, there is a nursery ...
Yeah, but ...
It would be logical to sort the books into series or by authors within these shelves ?!
This is logical for us! But by no means a book!
In one store I found Lukyanenko’s works on the shelves of “DETECTIVE” !!! What hangover - fz!
But this is more an exception than a rule.
In practice - books usually migrate within their habitat zones, but there is chaos, confusion and staggering!
Here are the books of the writer N. Sorting, because heard something new come out. No. I look around with a scatter in a pair of shelves, cabinets to the sides - no, they didn’t crawl
away ... I move on, suddenly in the next row I come across a familiar cover and the surname is all the same N!
No, it's all the same fantasy! The same publisher, the same series and the same author! But the mysterious book workers shoved it on another row!
WHAT FOR?!
It is more fun when the author is published in several publishing houses: well, the publishing house, where two dozen of his books were published, decided that the reader would not give a new series and refused! And the other took it with pleasure! As a result, one series goes here, another - there, the first volume is in the publishing house A, the second is in B, the third is also in A, but in a different series of covers ...
As a result, you can search for the desired volume in the book before greening. it can be stacked by author, by publication, or it can be scattered across all racks at once!
In the libraries, we are used to the authors coming to A, here to B, here to G, etc. We find the genre shelving, find the row with the right letters, find the shelf with the right letters, and look for the author! Everything is simple and intuitive!
On the Internet, and in large libraries, there are file cabinets where books can be sorted by series, by name, etc., which is important for some thread of the cycle “Universe Metro 2033”, which is written by three dozen authors.
In books, such an approach, if ever, has long died out.
As a result, you can be ready to pay money for the book you need, it MAY BE AVAILABLE, BUT ... You stupidly will not find it on the shelves !!!
And all these three points lead us to the fourth:
People do not take books, because they are expensive, there are no new products, and old ones can be found on the network, and even if it is available, it is not a fact that you will find it on the shelves!
And sellers want a salary, and the government wants taxes and rent, as a result, the store closes and ... It
takes to a new round, because those buyers who went there and took something - lose the usual point at which they ran after the institute or work. Or, on the way there, in order to pass the time along the way for a new book ...
Having not received a new “dose” in a familiar place, the reader begins to think about buying an electronic reader, etc. etc.
Where does this growth of five times loss come from?
And here’s all from here: price increases, lack of new products on the shelves, while they are still new, the lack of a system in stores, the lack of stores themselves!
We must fight for profit, not whine like a puppy beaten by evil pirates !!!
You can deal with pirates as much as you like, but the paper literature industry is carefully buried by sellers and publishers themselves!
For many years I bought books in paper, but after a dozen times I came across frank waste paper - I worked out the principle that “I read it online -> I liked it -> I bought it”. The exception is if I have already read the books of this author and this is a continuation in the series.
And then I read the brilliant news that “Wai! “The poor and poor book publisher of the sitok lamprey the grandmother did not receive in the past year!”
Already
“$ 10 million last year, and compared to last year, this amount increased 5 times. For this year we plan losses at the level of 30-40 million dollars. ”- said Oleg Novikov, vice president of the Russian Book Union.
The fact is already strange that the RUSSIAN community counts money in dollars, although our books are sold for rubles, but oh well ...
I won’t say that people switched to reading rooms and tablets.
Let's talk about such a good old thing as a “warm lamp” paper book ...
So, why don't people buy paper books recently?
There are several problems and, the most obvious:
Prices
Take, for example, Babkin’s recently published book, The Needful Job.
The price tag of Ozone is 133 or 86.40 rubles. What is the difference - Federal Law, but on the second “Bukinist Edition” ... Damn with it ...
Labyrinth - 144 rubles.
Litres - 59.90 ... HALF the cost of a paper book for "pure text" !!!
Etc. etc.
In stalls and bookstores - 300+, 400+ and 500+ for books from this series.
An exception is Auchan, where for the very same 120-150 rubles you can buy a similar book.
That is, think about it, online stores sell, of course, not at cost, but have a steady profit.
And the “real” ones are suitable according to the principle:
- Let's get over the mark-up five times?
- Come on! But people began to take less and profit fell!
- Well, let's do an extra charge six times?
- Let's! But they took even less!
- Oh, wipe it! Let's raise the mark-up by 10 times?! ..
As a result, people look at the prices of paper books and ... Shopping is the exception rather than the rule in recent years!
Seamlessly move on to another point in our program:
The choice
When I found out that Babkin’s new book was published, I immediately rushed to the shops.
NOTHING ANYWHERE!
Babkin cries on the blog that her readers do not take, judging by the reviews of the publisher.
Several months passed, the book SUDDENLY managed to appear on LibRusEk !!!
Well, I think, WELL THAN NOW IT SHALL BE IN STORES ?! It is logical to assume that the pirates scanned her from something ?!
Going shopping - NO !!!
His mother, she is still not in the "real" stores, three months after laying out LibRusEka !!! In Ozons and Labyrinths - is, in "simple" - is not present !!!
What is available?
And FIG knows!
Opened here at the metro store "Over 10 thousand new books!" - it was on the window.
Stopped by:
- Is there Max Fry?
- Eeee ??? - the "sales assistant" blinked at me.
I name a dozen more popular authors, including Lukyanenko - the reaction is similar.
- Damn, what is there ?!
- Dontsova! - the “consultant”, who came out of the stupor, proudly answers.
- Shaw, ALL TEN THOUSAND BOOKS - ONE DONTSOV ?!
It was two or three years ago.
Now the shelves of many bookstores resemble a second-hand bookstore, where you can easily find books of a decade ago, but, alas, not a single novelty!
And then the third point goes:
Search
So you went to the online store, drove in the search engine the name of the book, chose, bought ...
It's all good.
And now we go into the "ordinary" ...
Well, it’s logical that there are shelves with fiction, there are detectives, there is a nursery ...
Yeah, but ...
It would be logical to sort the books into series or by authors within these shelves ?!
This is logical for us! But by no means a book!
In one store I found Lukyanenko’s works on the shelves of “DETECTIVE” !!! What hangover - fz!
But this is more an exception than a rule.
In practice - books usually migrate within their habitat zones, but there is chaos, confusion and staggering!
Here are the books of the writer N. Sorting, because heard something new come out. No. I look around with a scatter in a pair of shelves, cabinets to the sides - no, they didn’t crawl
away ... I move on, suddenly in the next row I come across a familiar cover and the surname is all the same N!
No, it's all the same fantasy! The same publisher, the same series and the same author! But the mysterious book workers shoved it on another row!
WHAT FOR?!
It is more fun when the author is published in several publishing houses: well, the publishing house, where two dozen of his books were published, decided that the reader would not give a new series and refused! And the other took it with pleasure! As a result, one series goes here, another - there, the first volume is in the publishing house A, the second is in B, the third is also in A, but in a different series of covers ...
As a result, you can search for the desired volume in the book before greening. it can be stacked by author, by publication, or it can be scattered across all racks at once!
In the libraries, we are used to the authors coming to A, here to B, here to G, etc. We find the genre shelving, find the row with the right letters, find the shelf with the right letters, and look for the author! Everything is simple and intuitive!
On the Internet, and in large libraries, there are file cabinets where books can be sorted by series, by name, etc., which is important for some thread of the cycle “Universe Metro 2033”, which is written by three dozen authors.
In books, such an approach, if ever, has long died out.
As a result, you can be ready to pay money for the book you need, it MAY BE AVAILABLE, BUT ... You stupidly will not find it on the shelves !!!
And all these three points lead us to the fourth:
Bookstores close
People do not take books, because they are expensive, there are no new products, and old ones can be found on the network, and even if it is available, it is not a fact that you will find it on the shelves!
And sellers want a salary, and the government wants taxes and rent, as a result, the store closes and ... It
takes to a new round, because those buyers who went there and took something - lose the usual point at which they ran after the institute or work. Or, on the way there, in order to pass the time along the way for a new book ...
Having not received a new “dose” in a familiar place, the reader begins to think about buying an electronic reader, etc. etc.
Total:
Where does this growth of five times loss come from?
And here’s all from here: price increases, lack of new products on the shelves, while they are still new, the lack of a system in stores, the lack of stores themselves!
We must fight for profit, not whine like a puppy beaten by evil pirates !!!
You can deal with pirates as much as you like, but the paper literature industry is carefully buried by sellers and publishers themselves!