23 statistical facts about users of social communities and media


    It somehow happened that I have been collecting various statistics for a long time to understand how people use social media.

    I do not conduct any in-depth analysis - just 23 interesting facts (in my opinion) under the cut.

    1. 76% of Twitter users tweet. ( Source )
      What's interesting: In 2010, only 47% sent tweets, while the rest silently watched.
    2. The total duration of skype calls is about 10 million minutes. in a day. ( Brandwatch )
    3. Google’s +1 button is used about 5 million times a day. ( Huffington Post )
    4. 23% of Facebook users check their account five or more times a day. ( Source )
    5. About 2.7 billion likes are distributed per day. ( Digital Trends )
    6. 80% of Pinterest users are women. ( Huffington Post )
    7. People aged 18-29 tend to use Facebook, Twitter, Instagram and Tumblr. ( Pew Internet )
    8. 42% of LinkedIn users regularly update their personal information. ( Social Times )
    9. 80% of users prefer to follow brands on Facebook. ( Huffington Post )
    10. People with higher education are less likely to use social media. ( Pew Internet )
    11. More than 2 million blog entries and articles are posted daily. ( Brandwatch )
    12. Lady Gaga and Justin Bieber are the most popular on Twitter (by subscriber scale) with a total of 71.9 million followers. ( Twitter Counter )
    13. On average, every second, another user creates an Instagram account. ( Digital Buzz )
    14. 12% of users searched and took advantage of offers and discounts on social networks. ( Mediabistro )
    15. More than 20 million users in the United States indicated their date and year of birth on their Facebook profile. ( Mediabistro )
    16. About 3,480 photos are uploaded to Instagram every minute. ( Digital Buzz )
    17. 58% of “social” gamers (games on social networks with some kind of interaction within the network) are over forty, and most of them are women. ( Digital Buzz )
    18. 1.3 billion mobile apps have been downloaded by users of Apple and Android devices. ( Digital Trends )
    19. About a third of bloggers are mothers. ( Hubspot )
    20. 40% of people spend more time chatting online than live. ( Mediabistro )
    21. Facebook recorded a 67% increase in annual mobile audience. ( AllFacebook )
    22. 60% of LinkedIn users clicked on banner ads. ( Social Times )
    23. Over 10% of Wiebo users are not from China. ( Mediabistro )


    I hope it was interesting! Good luck

    UPDATE
    Thanks DonecVlad for clarification: a correction to fact 18.
    Apparently, 1.3 billion unique applications have been downloaded, while the number of downloads on the App Store alone is approaching 50 billion.

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