Facebook Game On: Moscow
The Facebook EMEA Gaming team arrives in Russia and will hold the “Facebook Game On: Moscow” conference on Digital October on April 15th (free registration here www.amiando.com/facebookgameonmoscow.html ).
What awaits you?
The entire Facebook EMEA Gaming team will visit Moscow to tell developers the secrets of success on the Facebook platform. They will talk about the best promotion channels that Facebook offers, using examples of the most popular and successful applications. In addition, developers will be addressed by Russian companies such as Game Insight, Social Quantum, and Crazy Panda, which already have experience in successful cooperation with the largest social network in the world.
Games on Facebook: a few numbers.
Having first appeared on Facebook, the social gaming segment has grown significantly over the years. A growing number of developers are interested in creating social games for mobile devices, and we, for our part, are stimulating the development of the mobile application market using social distribution channels that have already proved their effectiveness on Facebook.com.
The ecosystem of Facebook games has grown particularly sharply in the past 12 months; now more than 250 million people are actively playing games on Facebook. At the end of 2012, users spent $ 2.8 billion on Facebook games, and the largest developers received record profits for the year. The number of application installations has increased by 75% since March 2010, and application installations from News Feed have grown by 600% over the past 4 months.
How to make a popular mobile application using Facebook.
According to statistics, about one fourth of the time that people spend with their smartphones, they spend in the Facebook application. More than 680 million people use the Facebook app every month, and for developers this is a great chance to promote their apps for iOS and Android. Indeed, at the moment, 8 of the 10 most profitable applications have integration with Facebook. In addition, users using applications with their Facebook account are monetized many times better than single users.
The team on the example of such popular games as Candy Crush Saga, Megapolis, and Slotomania.
Why Russia?
Now 7 of the 10 largest developers of applications for Facebook are not from the United States. But only 18 months, this figure would be equal to one. These figures best show the international growth of the platform. Our team is particularly enthusiastic about success stories from Russia, where there is a huge potential for development talent.
“We work closely with many teams of Russian developers, and we want their number to continue to grow. In the history of Russia there are many examples of creating games that are popular around the world - from Tetris to Cut the Rope. And we know how many more talented developers there are in this country. "We ask developers - why lock up on tens of millions of users, when there may be a billion?"