Digital events in Moscow from 6 to 12 August

    A selection of key events in Moscow for the week.


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    A / B Testing of Auctions


    • August 7 (Tuesday)
    • Leo Tolstoy, 16
    • is free
    • Jason Hartline is a professor at Northwestern University, one of the world's leading experts at the junction of computer science and the design of economic systems. As part of a scientific and technical seminar at Yandex, Jason will talk about the methods of A / B testing of auction design.

    From the dawn of online video to the sunset of the era of TV


    • August 08 (Wednesday)
    • Lower Syromyatnicheskaya, d. 10, p. 12
    • is free
    • Shooting an advertising TV commercial is like building a Death Star: long, expensive, and risky. While you are busy building the century, the Jedi from the Internet will shoot a lot of exciting video content on their smartphones and explode your hopes for a marketing effect.

    On August 8, 2018, Mailap Group will host a meeting entitled “From the Dawn of Online Video to the Decline of the TV Era”, where Pena Agency experts together with Nestlé and myTarget will tell:


    • How does the video advertising market in the Internet
    • What are the advantages of online video over TV format?
    • How to organize and optimize video production

    Geek picnic


    • August 11 (Saturday) - August 12 (Sunday)
    • The largest annual popular science festival devoted to modern technologies, science and art will take place in Moscow on 11–12 August in Moscow at the Kolomenskoye Museum-Reserve.
    • free of charge (registration required)
    • The largest annual popular science festival devoted to modern technologies, science and art will take place in Moscow on 11–12 August in Moscow at the Kolomenskoye Museum-Reserve.

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