Runet Today, June 18, 2012. Experts of the issue: Arkady Sandler, Ilya Dronov

At Finam FM studio - Arkady Sandler, founder and director of Essential Commerce, and Ilya Dronov, director of LiveJournal Russia. Together with the host, Maxim Spiridonov, they talk about new top-level domain names, about Facebook’s experiment in advertising technology, about the closure of Apple’s social network, and about a new advertising tool that appeared on Skype.

1. On June 13, the international non-profit organization ICANN published a list of applications for registration of top-level domain zones.

- What are the prospects for the new domain zones?
- Who submitted the most applications for new first-level domain names?

2. The social network Facebook is testing a service for advertising in real time.

- What is Facebook going to use the new tool for?
- How will this affect the value of the company's shares?

3. Apple's Ping Music Social Network will cease to exist in fall 2012.

- How will this affect other musically oriented social networks - Last.fm, MySpace?
- What are the prospects for thematic social networks?

4. Skype VoIP-telephony service will begin to display visual advertising during calls without its own video stream.

- What is the best way to monetize instant messengers such as Skype and ICQ?
- Are there really free internet services?

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