February 14, 2012 at 14:22Postmaster.mail.ru - smart statistics
The topic this topic is dedicated to is specific by definition - mailing lists. Nevertheless, we are sure that some habragers sometimes use this type of communication. How to make it effective for you and painless for recipients is described below.
Often users consider spamming newsletters that they once subscribed to personally, but formally this is not entirely true. But, of course, the owners of mailboxes are not up to the terminological subtleties - and, as a rule, they call any unwanted letters as spam.
The goal of the Postmaster.mail.ru service, which this article is devoted to, is to help web projects control the flow of electronic correspondence going to user mailboxes.
Since the publication of the first postabout the new service for senders of mass mailings, postmaster.mail.ru, we received dozens of reviews and suggestions.
During this time, several thousand Internet projects (including very large ones such as Groupon, for example) joined the service. We take into account your wishes and try to realize them all.
Over the past period, a lot of changes have occurred in the service:
In the new section “Letters” you can see detailed statistics for each type of letter. For example, you can see statistics on letters about user registration, and, regardless of this, statistics on letters about password recovery.
In order to start using this new feature, you need to add a special header to each letter: X-Mailru-Msgtype. As a value, you can use an arbitrary set of English letters and numbers up to 32 characters long. The header value will be used to group messages of the same type.
It is also now possible to view statistics on letters opened by users. This is unique information, since it is impossible to find out these numbers in any other way (and, as far as we know, not a single mail in the world gives senders the opportunity to find out such numbers). On the "Details" page for the selected domain or letter you can see:
I want to draw your attention to the fact that these statistics are collected for the current day, i.e. if you sent, for example, 100 letters yesterday, and today not a single one, then the statistics on openings and deletions today will not be zero, because users do not read your letters instantly, but with some delay.
All of this, we hope, will help senders of mailings more carefully analyze the flow of letters and adjust it for the better, focusing on the reaction of users.
In the near future - the implementation of FBL technology (although this does not apply directly to the postmaster service), as well as a special API for accessing postmaster data.
We will be pleased to read your feedback on working with postmaster.mail.ru in the comments or in a letter to v.bespalov@corp.mail.ru.
Vasily Bespalov,
Head of Mail.Ru Mail Antispam
Often users consider spamming newsletters that they once subscribed to personally, but formally this is not entirely true. But, of course, the owners of mailboxes are not up to the terminological subtleties - and, as a rule, they call any unwanted letters as spam.
The goal of the Postmaster.mail.ru service, which this article is devoted to, is to help web projects control the flow of electronic correspondence going to user mailboxes.
Since the publication of the first postabout the new service for senders of mass mailings, postmaster.mail.ru, we received dozens of reviews and suggestions.
During this time, several thousand Internet projects (including very large ones such as Groupon, for example) joined the service. We take into account your wishes and try to realize them all.
Over the past period, a lot of changes have occurred in the service:
- The “Letters” section has appeared. In it you can see detailed statistics on different types of letters.
- In the detailed statistics for the domain or for a specific letter, new counters appeared (the number of open letters, the number of deleted open letters and the number of letters that were deleted unopened).
- Partially redesigned interface.
- The accuracy of statistics collection has improved.
Separate statistics on types of letters
In the new section “Letters” you can see detailed statistics for each type of letter. For example, you can see statistics on letters about user registration, and, regardless of this, statistics on letters about password recovery.
In order to start using this new feature, you need to add a special header to each letter: X-Mailru-Msgtype. As a value, you can use an arbitrary set of English letters and numbers up to 32 characters long. The header value will be used to group messages of the same type.
New stats
It is also now possible to view statistics on letters opened by users. This is unique information, since it is impossible to find out these numbers in any other way (and, as far as we know, not a single mail in the world gives senders the opportunity to find out such numbers). On the "Details" page for the selected domain or letter you can see:
- The number of open letters for the selected period (at the moment this is a simple counter of non-unique discoveries, i.e. if the user opened the same letter 10 times a day, then 10 will be added to the counter).
- The number of deleted emails that did not open. By this indicator, you can judge how interesting the letters are to the audience.
- The number of letters that were deleted after opening.
I want to draw your attention to the fact that these statistics are collected for the current day, i.e. if you sent, for example, 100 letters yesterday, and today not a single one, then the statistics on openings and deletions today will not be zero, because users do not read your letters instantly, but with some delay.
All of this, we hope, will help senders of mailings more carefully analyze the flow of letters and adjust it for the better, focusing on the reaction of users.
In the near future - the implementation of FBL technology (although this does not apply directly to the postmaster service), as well as a special API for accessing postmaster data.
We will be pleased to read your feedback on working with postmaster.mail.ru in the comments or in a letter to v.bespalov@corp.mail.ru.
Vasily Bespalov,
Head of Mail.Ru Mail Antispam