Twitter has expanded the service monetization program

For a long time, the Twitter leadership did not monetize the service at all, saying that it is necessary to choose the best way of advertising. The administration of the microblogging service tried different methods of monetization, introduced various types of advertising. And now I settled on a few, including advertising in "relevant topics", and advertising in messages. The other day there was information that many users began to receive explicit advertising messages from companies that the user did not subscribe to.

It became clear that Twitter had really expanded its advertising program in paid messages, however, the program still does not work in full force. Among the companies and brands whose advertising messages have already appeared, AMC Theaters, American Express, Best Western, Disney, HP, Lexus, Lionsgate, Movietickets.com, Pepsi, Red Bull, Salesforce.com, Sephora, Microsoft, and Yahoo can be distinguished .

Twitter began to introduce paid messages around July. Then users received advertising messages, but only from companies that the user was subscribed to (or messages that directly related to the brands the user was subscribed to, i.e., something like contextual advertising in the form of tweets).

Now users are getting paid tweets for brands that people haven’t subscribed to. However, not all users receive such messages, but a small selection. Representatives of the microblogging service reported that they intend to gradually increase the scale of the program, expanding the number of users who will see advertising messages in the service. And even in this case, advertising is more or less relevant to the interests of the user. The developers say that relevance is determined by many factors, including the interests of the user on Twitter, his subscribers, the users who the person is following, the interaction of this person with other users, the content of his messages, etc.

Via CNET