The People’s License project or the Russian crowd-funding in the flesh

    Good Tuesday, habrasociety!

    Over and over again, we stumble upon movie translators, the dope of copywriters, and the lack of a middle ground between mediocre official localizations and the more meticulous but less technical work of amateur release groups.
    Some wonderful things in Russian are not published in principle, and some (like, for example, the once popular game “Icewind Dale”) are waiting for the official Russian release for 5-6 years!

    Today I would like to discuss not these negative cases, but the Russian project, which can become a pioneer in the world quickly and at the same time with qualitatively localized publications.
    Or maybe not - we decide.

    image

    So, a certain Voronezh Company (in order to avoid accusations of advertising, I can do without names and links), known to Russian fans of anime for its very high-quality translations, launched the first crowdfunding project to localize the fresh animated film Makoto Sinkaya - “ Hoshi o Ou Kodomo ”, released in Japan a week and a half ago .

    - How is the project built?

    Everyone can buy an online certificate of participation in the online store. The price of one such certificate is 1000 rubles.
    From the money paid for the certificates, the amount that the company pays the filmmakers as an advance payment for the license is added up.

    If the money collected before August 1 of this year is not enough for advance payment, then by October 1 (oddly enough, of the same year) the amount paid by the user + 10% is returned to his account in the online store.

    If the action is successful and the required amount is collected, the company pays an advance payment, takes on the further licensing costs, transfers the film and releases it in Russia.
    The holder of the certificate receives either a "limited edition" of the localized film, or the already mentioned 1000 rubles + 10% to his account.
    ...
    PROFIT!

    - And where are the guarantees?

    First of all, the reputation of the people behind the project. It is on it that crowdfunding projects around the world are held.

    Secondly, an offer contract when buying a certificate. The company is officially registered in Russia, and the conditions under which the buyer invests in the license are clearly stated. So, in the case of any setup, they can be sued, and it is almost guaranteed to win.

    - And how many are trying to collect?

    Good question. Most interesting :)
    For legal reasons, the amount of the transaction cannot be disclosed, so only a percentage counter hangs on the company's website. At the time of writing the topic (exactly a week has passed since the project was launched), it shows the following picture:
    image

    - What, in principle, are the advantages of crowd-funding licensing?

    The localizer / publisher is motivated to do good quality work. Otherwise, he simply won’t get any money for the next one.
    In addition, he will have to seriously grab exclusive additional materials from the creators of the film / series to justify the amount that people invest.

    In the long term, buyers will be able to fully influence the choice of a product for licensing. If, as a result of a vote on a forum, it turns out that N hundreds of people are ready to chip in for licensing and translation, for example, Pokemon, no one bothers the publisher to take up their localization.

    As a result, the very first films and series that people really want to see will be the first to see the light.

    - Obviously, there are also disadvantages?

    With a not very large number of people and a high price of a license - the terms. I have little idea of ​​the size of the advance payment and, as a result, the number of people who have to chip in a thousand for the project to go to work.
    But if it is typed, say, in a month, it comes out quite reasonably.

    Of course, the inevitable delay between payment and getting the finished purchase on hand upsets: “In the morning, in the evening, in the evening after 3-4 months - chairs.”
    But, even if we consider only the financial aspect, + 10% return on invested funds for several months - this is not bad at all. No bank will offer this :)

    - What would I personally add?

    “People’s license”, like any other crowdfunding project, is essentially similar to a startup with a large number of very small investors.
    So, it would be interesting that everyone who invested in the license had the opportunity to monitor its condition, starting from fees, ending with the localization process and the course of sales.

    Ideally: so that each holder of such a license receives some kind of bonus points from each of the copies sold subsequently. Even if it will be a penny - still nice!

    In addition, 1000 rubles, after all, is a rather big amount. Perhaps it was worth foreseeing donation gradations, with their bonuses in each case?

    Obviously, the project has much to strive for and it is, rather, a trial ball, rather than a serious crowdfunding platform.

    But in its current form, for the Russian practice, the phenomenon, in my opinion, is unique.
    What do you think,% username%?

    upd. 05.24.2011: Here, in fact, the funds have been raised. Two weeks and the project leaves the stage of raising money for direct production: http://aideminaer.livejournal.com/21832.html

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