Business in Russian or again about coupons and promotions

    imageRecently (namely over the past two months) Russian couponers have another super-idea - to sell cars at a discount. The pioneer with this idea was Biglion, who very soon would “play” several (or maybe one) Ford Focus cars, which, according to Biglion, have a discount of 70%. Next came BigBuzzy (with their Audi Without Focus action) and Darbury (Russian Groupon with Miss Groupon).

    Everything would be fine if it weren’t for the mystery of the Biglion and BigBazi campaigns. And yesterday a “solemn” opening to the people of the essence of the action and its conditions took place. Did it BigBazi.



    I’ll start with a little background and talk about how it all began. It will be about BigBazi, the stock of which I have watched in the last few days, not only because I wanted to win a car, but because it was very interesting to find out the essence of their mesmerizing, mysterious campaign - Audi at a discount.

    It all started about a week ago, when information appeared on the BigBazi website that very soon an action would be held for all registered users - a discounted car. Nothing was reported about the conditions of the action, and moreover, nothing was known about the car (it was covered by a mysterious yellow cover). Here is the information that was communicated to users:

    - BigBazi waited for this action for a year
    - Any registered user can participate in the action
    - An SMS and email subscription is available about the start of sales.
    - This is not an auction or a lottery.
    - The promotion will begin on April 14th.

    On the promotion page, all users had the opportunity to leave comments.

    How events developed further:

    The night from April 13 to April 14 - the first users began to monitor the situation with the action, write comments and wait until they remove the cover from the car and open the curtain. The morning of April 14 - more and more comments, the number of waiters is replenished. The action is being actively discussed. Lunch - the first skeptics and assumptions that it could be a divorce began to appear. 18.00 - the number of comments exceeds 1000. Tension and excitement are growing. BigBazi answers all questions that the action is about to take place. Literally - "you waited a whole week, wait a few more hours, minutes, seconds." Evening, 21.00 - many people write that they can no longer sit at the computer, that they update the site every half minute throughout the day ... 23.00 - there are more skeptics, a VKontakte group appears - Waiting for audi club on BigBizzy.ru or Naebuzzy.ru
    , where the communication goes into a new form and where comments are not moderated by the BigBazi administration. In 10 minutes, the group grows to 100 people. At 23.00 there are more than 2500 comments on the page with the action.

    Interesting comments and suggestions about how they could fool them begin to appear. For example - one funny “screenshot”:

    image

    0.00 - the site “went down”. Moreover, it looked as if a stub had been hung on it, because the content was given out quickly and without failures (502 bad request):

    image

    All that remains for the waiters is the VKontakte group that they created, where they abundantly begin to say that this is all a scam ... Some were going to go to bed, some were going to sit to the end and refresh the page until they saw the cherished conditions of the action.

    At 00.25, I was able to go to the site (like many others) and read the terms of the action ... The mysterious curtain was opened. You are wondering what needs to be done to get a car? I’ll tell you ( link link ):

    - Provide complete and reliable information about yourself
    - Bring 5 of your friends, and moreover, these friends must put 100 rubles on their personal account on the website
    - During the action (which will be held on April 25), the fastest answer to the quiz questions.
    - And the most important thing is to put 5,000 rubles on your personal account.

    Cool, isn't it?

    User dissatisfaction (judging by the comments on the site, in the group) is growing with incredible force. People simply cannot believe that everything they have been waiting all day is just the first step on the road to the coveted car.

    Everyone is interested in the question of the number of cars - BigBazi says about this: “We can’t say how many cars we have, but we can say that there are more than 2, 3, 5 cars, but ONE car is being played at the moment.”

    Now let's figure out what is the point of all this. The cost of the car is 1,500,000. In order to collect such an amount (based on the conditions of the action) you need only 300 people. 300 people who put 5,000 rubles into an account in BigBase + 150,000 (500x300) from each friend of the user. Is it possible then to return this money? The administration claims that YES, it’s possible, you just need to write a letter to them ... Do you believe that? How many letters will the administration need to send in order to get their money back?

    From all this I want to make one single conclusion and draw the attention of everyone who was actively waiting for this car (or maybe still waiting) - there is no freebie. Do not be fooled by sweet speeches, expensive prizes, especially in Russia, where nothing is done just like that and no one will ever give you too much out of pocket. This is the law of our harsh country, where the main rule is to make money, in any way ...

    RIP Bigbuzzy.

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