How to set a goal, where to start

With a cup! When developing plans or key indicators or business processes, consultants propose to set a goal first, and then everything goes by itself. That's right, only one caveat - for some reason it is very difficult to set these very goals. As soon as you put a few sheets of paper in front of you with a pen, somehow you immediately want to drink coffee, someone to smoke or, to be honest, even from your desktop you immediately want to wipe the dust and put everything on the shelves. In general, from nowhere, a bunch of reasons are taken to get up from the table.



If this is the case, then it is logical to assume the presence of an obstacle that prompts to postpone this activity. In order to get to it (an obstacle), first we’ll try to practice what already has its purpose, for example, on a cup.

So, the task task: What is the purpose of the cup itself? Usually, with this question an instant answer arises: "To drink from it." And no, I answered right away when I first asked this question to myself. It is my goal to quench my thirst, not the cup itself. After about thirty minutes, my inflamed intellect was on the verge of life and death, when suddenly the insight descended! After several minutes of euphoria, the clarified consciousness clearly betrayed the wording. The purpose of the cup is to keep substances with an absent form at a certain point in space.

Now, having this formulation of the object’s purpose in existence, you can clearly know whether this cup matches its purpose or not. In other words, whether it is capable of holding shapeless substances in space or not. For example, if there is a crack and the liquid flows completely out of it within a minute, then it is obvious that the degree of destination, and, accordingly, the value of the cup is small. We set the goal: “Increase the value of the cup” or “Seal the cup”! Further, the tasks are built by themselves, in fact, as promised by business consultants. By the way, if the goal is formulated correctly, then plans and tasks begin to be born by themselves, just have time to write down. The example, of course, has been taken to extremes, but the main thing is to see the fundamental principle behind all this: “It is possible to establish a goal if two things are known.” The first is the current state of the area or object. The second is the purpose of the area or object, i.e. perfect shape.

Let us examine an example from practice based on the "cup" principle. There is an enterprise with the main purpose: To provide products that are suitable for use according to their functional and aesthetic characteristics. However, sometimes for various reasons, products are provided so that they need to be finalized. It turns out that the client expected the declared quality but did not receive it for his money. Therefore, it is necessary to create a unit that will actually restore the exchange disturbed by the enterprise. For example, the complaints department. We formulate the goal of the complaints department: “Restore the disturbed exchange with customers”. Having this wording, it is possible not only to accurately determine the value of a given unit in time (how productive is the restoration of exchange), but also to clearly define its business processes,Fried eggs .

For those who want to train their mind - try to formulate a mission: 1. Shaving gel. 2. Towel. 3. The broom.