October 4, 2010 at 02:38The first YouTube store was released
Have you tried buying on YouTube?
Well-known British company The French Connection takes online shopping to a new level by launching its first-of-its-kind YouTube boutique. That's right - The French Connection has launched an online store where viewers can watch fashion shows and click on annotations in the videos that lead directly to the French Connection online store, where they can ultimately purchase the goods they see. Fashionable divas and shopaholics seem to love such an undertaking.
The French Connection called its boutique “YouTique”. On the channel you can see a video with fashionable tips on any topic, starting with “how to light up at a wedding” or “stand out among the grayness at work”, and ending with tips on daily selection of clothes. All videos describe the goods in the store, and at the end of the viewing offer the viewer the opportunity to click on the “Buy” button. For the first time, this happens on YouTube. At the moment, annotations in the video player allowed you to make transitions exclusively within the site itself. But now that Youtube makes such an exception for one company, does this mean that many mega-brands will want to jump onto this e-commerce engine.
In the next video, Louise Roe, a UK-known TV personality and fashion columnist, talks about how a video store works.
It seems that soon we will witness a wave of births of online stores on YouTube?
Well-known British company The French Connection takes online shopping to a new level by launching its first-of-its-kind YouTube boutique. That's right - The French Connection has launched an online store where viewers can watch fashion shows and click on annotations in the videos that lead directly to the French Connection online store, where they can ultimately purchase the goods they see. Fashionable divas and shopaholics seem to love such an undertaking.
The French Connection called its boutique “YouTique”. On the channel you can see a video with fashionable tips on any topic, starting with “how to light up at a wedding” or “stand out among the grayness at work”, and ending with tips on daily selection of clothes. All videos describe the goods in the store, and at the end of the viewing offer the viewer the opportunity to click on the “Buy” button. For the first time, this happens on YouTube. At the moment, annotations in the video player allowed you to make transitions exclusively within the site itself. But now that Youtube makes such an exception for one company, does this mean that many mega-brands will want to jump onto this e-commerce engine.
In the next video, Louise Roe, a UK-known TV personality and fashion columnist, talks about how a video store works.
It seems that soon we will witness a wave of births of online stores on YouTube?