Vkontakte launches a widget for commenting on third-party sites

    what openly declares .

    But the post is not about that. And about the direction in which social networks are developing - I mean contact and facebook. As an illustration, one of the claimed advantages of the new feature:

    Virality. Each comment left by VKontakte is automatically transmitted to the commenter’s page, as his friends will find out about, who will be able to join the discussion. Their comments, in turn, will be notified to their friends already - and so on. Further information about the material can be spread like an avalanche, providing great resonance.


    The contact goes to what we already see on Facebook: having opened the home page, the user stumbles upon an avalanche of information about what and where one of his friends wrote / uploaded. At the same time, we do not forget that most of our “friends” are not really friends, but rather an entry in the phone book. I don’t want to lose contacts, but I don’t care how cool this person was in nature.

    And now I’ll add here an example drawn from thispresentations. A certain Sally - a fully grown woman - has quite grown friends. And as a hobby, she teaches music lessons to children. And those and those in her friends. And now imagine a situation: her friend uploaded a picture in which he pokes a drunk in the trash in a gay bar. The photo is cool, about which Sally writes in the comments. And guess what is going on? Through a friendly relationship, a photo of a drunk man, annealing in a gay bar, gets straight into the band of singing children. Did Sally want this? Unlikely. It’s just that she didn’t even think about it.

    The main idea is that in reality we do not have a common pile of friends or acquaintances. Each of us communicates with several different communities with different interests, and far from always these communities generally suspect the existence of each other. Not everyone wants to constantly shout to the whole world about what he reads and what he writes in response. The target community will understand, others may not understand, with individuals it can turn out to be embarrassing. And social networks just do everything in order to establish as many relationships as possible, to introduce as many singing children as possible to drunken men from a gay bar. Somehow it's ... wrong.

    PS: I in no way wanted to insult drinking men, gays and drinking gays.

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