September 1, 2010 at 14:22Social networks of Russia - free classmates
It's no secret that Odnoklassniki is considered the most greedy social network in Runet. But yesterday they took the opposite step towards the user - they canceled the paid registration, which was introduced back in 2008 and cost about a dollar by SMS. The measure was declared as a means of combating spam, and its cancellation is explained by the already introduced new methods of combating spam.
However, another thing is interesting - will this fact seriously affect the audience? My guess is no. One dollar is on the account of a mobile phone of any user. If a person needs it badly, he will register. But he doesn’t need it, because now on the Russian social media market there are three completely distinct niches ideally distributed across three social networks - the senior audience in Odnoklassniki (due to aggressive advertising on TV), students and schoolchildren - on VKontakte, and advertisers, Internet figures, all sorts of advanced users and people who often communicate with foreigners - on Facebook. The latter, by the way, has shown serious exponential growth in recent months - coverage of 2.77% (24th site in RuNet), while less than six months ago it overcame 1%. For comparison, VKontakte 47.8%, Odnoklassniki 17.1% (according to webomer.ru).
However, another thing is interesting - will this fact seriously affect the audience? My guess is no. One dollar is on the account of a mobile phone of any user. If a person needs it badly, he will register. But he doesn’t need it, because now on the Russian social media market there are three completely distinct niches ideally distributed across three social networks - the senior audience in Odnoklassniki (due to aggressive advertising on TV), students and schoolchildren - on VKontakte, and advertisers, Internet figures, all sorts of advanced users and people who often communicate with foreigners - on Facebook. The latter, by the way, has shown serious exponential growth in recent months - coverage of 2.77% (24th site in RuNet), while less than six months ago it overcame 1%. For comparison, VKontakte 47.8%, Odnoklassniki 17.1% (according to webomer.ru).