Groupon bought its Russian clone (Darberry.ru)

    Groupon group shopping service is considered one of the most fashionable trends in online business in recent years. It is not surprising that in six months or a year his clones appeared in many countries of the world, and even in Runet there are more than a dozen, new ones appear every week: biglion.ru, kupikupon.ru, vigoda.ru, groupicon.ru, weclever.ru, bigbuzzy. ru, fun2mass.ru, izumgoroda.ru, kupibonus.ru, grupper.ru, MoyKupon.ru, nadovmeste.ru, superkupon.ru and many others. One of the first such services was Darberry.ru , which was launched in March 2010.

    Today it became known that the Chicago company Groupon is buyingcompetitors from Japan and Russia. Among Russian firms, Darberry was chosen. The amount of the transaction was not disclosed. The founder of the company, Elena Masolova, said: “I can’t name the numbers, there are a lot of indecent, but it is stretched in time (which suits us perfectly). "We were already profitable when we made a deal, and doubted whether we needed anyone at all, but their top arrived, told me a bunch of pitfalls, tricks, etc., and it bribed us." Darberry.ru turnover for the last month amounted to $ 150 thousand, with a margin of more than 50%.

    Elena Masolova admits that Darberry may later be renamed Groupon. True, the Russian domain is already occupied by cybersquatters.

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