KupiKupon, Darberry, Biglion or a freebie in Russian ...

    Good day, dear habrosociety.

    Most recently on Habré there was a boom of articles ( 1 , 2 , 3 , 4 , 5 ), devoted to the service of joint purchases. In this post, I would like to share my personal experience with these services and talk about the reverse side of the coin.

    The founder and pioneer of the joint shopping service in Russia was Biglion. It was about him that I first learned. He registered on the site and, until recently, acted only as an observer.

    I watched the development of the KupiKupon service from its very foundation and even took part in contests where 10 coupons for a beauty salon and 10 iPhones were drawn. One of the coupons I managed to win. I also took part in the iPhone draw, honestly attracting my friends and acquaintances to register on the Buy-Coupon website. Of course, I won no iPhone, although the published list of winners, indicating the number of people involved, clearly made it clear that something was wrong ...

    This was followed by communication with the site’s administration on Twitter, where after several of my statements that the contest was unfair, I was asked to send my email (apparently for decency) in order to clarify the “numbers for your confidence”. Today is the 2nd month from the moment the email was sent. Well, okay, I closed my eyes to this a long time ago.

    A gift voucher (for visiting a beauty salon) was still sent to me. It was a coupon in the amount of 1200 rubles, and, according to the terms of the action, I could use the services of this salon for the indicated amount. The desire to take advantage of this offer fell away from me as soon as I visited the site of the partner of the campaign and got acquainted with the price list ... For 1200 rubles I could afford, except to wash my hair, after a haircut. What can I say about the price of the haircut itself ...

    I forgot about the coupon.

    Another surprise for me was a letter from the administration of the KupiKupon website with information that the owner has changed at some point in the salon and he (the salon) no longer serves clients with the coupon. In exchange, a coupon for the same amount was offered at the Miami Bowling Entertainment Center.


    Having looked at the price list on the site of the entertainment complex, I booked one track for 4 people for 2 hours. Moreover, the amount indicated in the coupon was not enough for 2 hours of play (the evening hour on a weekday cost 790 rubles), and we planned to pay the remaining 380 rubles in cash.

    The manager greeted us with a smile, and to the question, “can we use this coupon with you,” we received an affirmative answer. As a result, 1.5 hours of the game and 400 rubles of money spent ... At the same time, we had a coupon for 1200 rubles, which, under the terms of the same coupon, should have been more than enough to pay for the indicated time. But the manager told us that for this coupon the cost of an hour of play in our institution is 1200 rubles (instead of the usual 790 rubles), and you will have to pay the remaining 30 minutes with money ...

    I think the screenshot of the coupon speaks for itself.

    The level of the institution is below average. The equipment is very old, the balls are broken.

    After all this, service, except as a general fool, can not be called.

    As for the other two services - Darberry and Biglion, here, too, not everything is so rosy and fabulous as it is written on their sites.

    In Darberry, on their Facebook page, via email, on Twitter, I repeatedly sent questions regarding the promotion, because the description of each specific promotion was very well written (from a marketing point of view). I have never received an answer to any of them. Accordingly, I did not purchase a coupon for the offer that interests me (why buy a pig in a poke?). Hence the question - why create integration with social networks if there is no sociality from the creators and owners of the service? And about any support and in general there can be no question.

    In Biglion, this is simpler - they have a forum for each promotion where you can ask a question that interests you and GET an answer. Once, I also took advantage of one of the Biglion stocks. It was a coupon for visiting a restaurant (I don’t remember the name, and the essence doesn’t change from it) - the impression is that as soon as you show the coupon, the attitude towards you as a client changes dramatically and, moreover, for the worse. They don’t perceive you as a serious client, they simply dismiss you and try to get rid of them as quickly as possible. It is understandable - they have already received their money, and who in our country will do their job normally after the service has already been paid?

    Dear habrosociety, in this post I in no way want to defile the business model used by these services. Moreover, I believe that, for example, in the same America (where this business model was copied from) this service is implemented in a completely different way, in terms of attitude towards the client, and is aimed not at frankly collecting money, but primarily at the client. I have personally tested 3 of these services on my own experience and I just want to warn you that disappointment can be hidden behind a big discount.

    And for myself, I made a conclusion (all over again) from all of this, and this conclusion applies specifically to our country and mentality: HALYAVA, DISCOUNTS = DECEPTION.

    Be careful and don't let yourself be fooled.

    PS After this topic, the KupiKupon administration reacted with great attention to my problem, for which I say thank you. I was contacted by one of the Buy-Coupon service managers by email and gave my comprehensive comments on my problem. The result of our correspondence was a call from Miami to a bowling from a manager who accepted a coupon with an apology and an offer to play bowling for 1 hour for free and get back the money that was taken from us by mistake.

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