Vkontakte PR or contest results
In continuation of the topic, the New VKontakte contest is a blatant deception .
As many have noticed, recently one of the largest social networks. CIS networks - VKontakte - entered the international arena .
The new owners of vk.com decided to promote this event by launching a spamming contest: who will most of all invite friends who will not only register in the SS, but also attach their account to the mobile number. With one limitation: invitees from Russia, Ukraine and Belarus are not considered - the competition is aimed at a foreign audience.
So, let's see the results a few hours before the end of the competition:
A simple calculation: the top 30 registered about 30,000. We make a discount on incomplete registrations, invitations removed from the competition, as well as what was not included in the top 30 - a total of 35,000-40000 reg. Accordingly, for the entire time of the public relations contest. About hundreds of millions of users saw the network.
Was it appropriate?
(at mail.ru prices)
5 laptops Sony Vaio Z = 5 * 77890 = 389450
10 smartphones Sony Ericsson Satio = 10 * 22500 = 225000
15 smartphones Sony Ericsson Aino = 15 * 16990 = 254850
Total: 869300. With discounts - 550,000- 600,000.
Result: PR in a global audience of 100 million people for half a million rubles. IMHO, very good.
What did not like:
1. Technical support does not respond to mail (well, this is probably natural for such a project)
2. Technical support removes questions that they dislike from the forum
3. The conditions of the competition are not quite met: several registration participants were wound up with a bot and this was clearly visible (just the question about this was deleted)
Ps Speaking of prizes. There were many rumors that it was a divorce and no one would get anything.
We decided to check whether this is so. At the end of the contest, our place was in the first 10th.
Now the following message hangs in the profile:
We are waiting! When they send it, I will unsubscribe.
Pps first post. With merit :)
Update: Finally, there was enough karma to transfer to the "Social Networks".
As many have noticed, recently one of the largest social networks. CIS networks - VKontakte - entered the international arena .
The new owners of vk.com decided to promote this event by launching a spamming contest: who will most of all invite friends who will not only register in the SS, but also attach their account to the mobile number. With one limitation: invitees from Russia, Ukraine and Belarus are not considered - the competition is aimed at a foreign audience.
So, let's see the results a few hours before the end of the competition:
A simple calculation: the top 30 registered about 30,000. We make a discount on incomplete registrations, invitations removed from the competition, as well as what was not included in the top 30 - a total of 35,000-40000 reg. Accordingly, for the entire time of the public relations contest. About hundreds of millions of users saw the network.
Was it appropriate?
(at mail.ru prices)
5 laptops Sony Vaio Z = 5 * 77890 = 389450
10 smartphones Sony Ericsson Satio = 10 * 22500 = 225000
15 smartphones Sony Ericsson Aino = 15 * 16990 = 254850
Total: 869300. With discounts - 550,000- 600,000.
Result: PR in a global audience of 100 million people for half a million rubles. IMHO, very good.
What did not like:
1. Technical support does not respond to mail (well, this is probably natural for such a project)
2. Technical support removes questions that they dislike from the forum
3. The conditions of the competition are not quite met: several registration participants were wound up with a bot and this was clearly visible (just the question about this was deleted)
Ps Speaking of prizes. There were many rumors that it was a divorce and no one would get anything.
We decided to check whether this is so. At the end of the contest, our place was in the first 10th.
Now the following message hangs in the profile:
We are waiting! When they send it, I will unsubscribe.
Pps first post. With merit :)
Update: Finally, there was enough karma to transfer to the "Social Networks".