September 17, 2009 at 15:04Neat Help
Probably, everyone has already noticed a general trend in Internet search - to give the user answers to a number of questions immediately on the search results page. But here it is important to adhere to a reasonable margin, to be careful - somewhere you can issue a ready-made certificate, but somewhere you should not decide for the person what he needs, cluttering the page with useless data. The methods of such delimitation and our experience of integrating prompts into the output will be described below.
Recently, a brief biographical information has replenished the collection of tips on Poisk@mail.ru . For queries that the search engine determines as dedicated to a particular person, a generated help and portrait (if any) is issued. By the way, robots of our search engine work on collecting and organizing data for brief biographies and other tipsGogo.ru .
In order to understand what queries it is appropriate to display such help, and when it will only annoy because of its irrelevance, the search engine analyzes user behavior (by itself, the robot works with anonymous statistics - without compromising privacy). The analysis is performed as follows:
In addition to biographies, we added help in cases where people are looking for addresses, names of any institutions, as well as various organizations and firms.
For example, a logical decision is to send the user to the corresponding point on the map when entering the address. We placed such a link directly above the issue.
For restaurants, clubs, cinemas and organizations we provide reference information - phone number and address near the relevant search result.
In the case of hotels, we do roughly the same thing, but in addition to the location and contact details, we also provide information about the "stardom" of the hotel, which our robots extract from sites.
As you can see, the addresses (in the event that they relate to the city that is on the Map. Mail.Ru project) are highlighted with links here.
Interestingly, the popularity of these tips was distributed as follows. In the first place, as one would expect - requests with the address are at the top, they are more noticeable and in most cases the link to the building on the map is the best response to a user’s request like “Leningradsky Prospekt 47”. Further, popularity is determined, first of all, by the demand for institutions - in decreasing order, these are restaurants, cinemas, clubs and hotels.
We should also say a few words about the tips that we import from other Mail.Ru projects. In particular, it seemed to us appropriate to inquiries, one way or another connected with public figures or current events, to offer a selection of the latest news (indicating the time of publication) from the project News@mail.ru, and for inquiries regarding job search in one or another specialty, to offer job search results on the Job- Mail.Ru (the range of salaries is displayed).
Inquiries on some other topics are currently under discussion and / or testing. And what quick information in the search results is not enough for you?
Recently, a brief biographical information has replenished the collection of tips on Poisk@mail.ru . For queries that the search engine determines as dedicated to a particular person, a generated help and portrait (if any) is issued. By the way, robots of our search engine work on collecting and organizing data for brief biographies and other tipsGogo.ru .
In order to understand what queries it is appropriate to display such help, and when it will only annoy because of its irrelevance, the search engine analyzes user behavior (by itself, the robot works with anonymous statistics - without compromising privacy). The analysis is performed as follows:
- Suppose we have a hypothesis that when making a request “ Ivan Fedorovich Kruzenshtern ”, users usually look for information about a person.
- To confirm it, sites from the search results that users click on and refine the queries that they make are analyzed.
- If the hypothesis is confirmed, the behavior of users on simpler queries is analyzed. So it turns out that those who are looking for "Ivan" or "Ivan Fedorovich," most likely mean some other person. Things are better with the search results for the query “Fedorovich Kruzenshtern,” but according to statistics, no one does such a query. But from the analysis of the behavior at the request of “Kruzenshtern” or “Ivan Kruzenshtern” it turns out that most users are looking for a seafarer.
- Consequently, a certificate will be displayed both on “Ivan Fedorovich Kruzenshtern” and on the quite suitable “Ivan Kruzenshtern” and “Kruzenshtern”.
In addition to biographies, we added help in cases where people are looking for addresses, names of any institutions, as well as various organizations and firms.
For example, a logical decision is to send the user to the corresponding point on the map when entering the address. We placed such a link directly above the issue.
For restaurants, clubs, cinemas and organizations we provide reference information - phone number and address near the relevant search result.
In the case of hotels, we do roughly the same thing, but in addition to the location and contact details, we also provide information about the "stardom" of the hotel, which our robots extract from sites.
As you can see, the addresses (in the event that they relate to the city that is on the Map. Mail.Ru project) are highlighted with links here.
Interestingly, the popularity of these tips was distributed as follows. In the first place, as one would expect - requests with the address are at the top, they are more noticeable and in most cases the link to the building on the map is the best response to a user’s request like “Leningradsky Prospekt 47”. Further, popularity is determined, first of all, by the demand for institutions - in decreasing order, these are restaurants, cinemas, clubs and hotels.
We should also say a few words about the tips that we import from other Mail.Ru projects. In particular, it seemed to us appropriate to inquiries, one way or another connected with public figures or current events, to offer a selection of the latest news (indicating the time of publication) from the project News@mail.ru, and for inquiries regarding job search in one or another specialty, to offer job search results on the Job- Mail.Ru (the range of salaries is displayed).
Inquiries on some other topics are currently under discussion and / or testing. And what quick information in the search results is not enough for you?