IMHO VI relies on video advertising with Tvigle
IMHO VI, Russia's largest seller of online advertising, has signed a contract with Tvigle Media to implement the advertising capabilities of the Tvigle.ru website.
Tvigle.ru is a large entertainment video portal with absolutely legal and high-quality content. Every day the site is visited by 100 thousand unique users who view more than 6 million videos per month. The collaboration between Tvigle Media and IMHO is logical, since the agency does not sell ads in unlicensed or pirated videos.
Demand for video advertising in Runet is growing rapidly. So, according to experts, this year this segment of the market will grow by 80% compared to the previous year and amount to about $ 5 million. The largest advertisers have already become interested in this direction. For example, Tvigle Media conducts advertising campaigns for such customers as: Unilever, Nokia, Sony Ericsson, Philip Morris, Red Bull, Beeline and other major brands.
Arsen Revazov, Chairman of the Board of Directors of IMHO VI: “In the past two years, video formats have become increasingly popular among our largest advertisers. Most of the sites included in the IMHO VI pool place video ads: Poster, Kommersant, Rambler, Vesti, etc. We hope that cooperation with Twigle.ru will allow us to further develop this area. The future of online display advertising is video. And this future is already approaching. ”
“The current market situation has only accelerated the transition of major market players to new promising advertising formats and, of course, to online video advertising. This type of promotion is unobtrusive - the video is broadcast at the request of the user and, if desired, can bring it to the advertiser's website, ”said Yegor Yakovlev, CEO of Tvigle Media.
Tvigle.ru is a large entertainment video portal with absolutely legal and high-quality content. Every day the site is visited by 100 thousand unique users who view more than 6 million videos per month. The collaboration between Tvigle Media and IMHO is logical, since the agency does not sell ads in unlicensed or pirated videos.
Demand for video advertising in Runet is growing rapidly. So, according to experts, this year this segment of the market will grow by 80% compared to the previous year and amount to about $ 5 million. The largest advertisers have already become interested in this direction. For example, Tvigle Media conducts advertising campaigns for such customers as: Unilever, Nokia, Sony Ericsson, Philip Morris, Red Bull, Beeline and other major brands.
Arsen Revazov, Chairman of the Board of Directors of IMHO VI: “In the past two years, video formats have become increasingly popular among our largest advertisers. Most of the sites included in the IMHO VI pool place video ads: Poster, Kommersant, Rambler, Vesti, etc. We hope that cooperation with Twigle.ru will allow us to further develop this area. The future of online display advertising is video. And this future is already approaching. ”
“The current market situation has only accelerated the transition of major market players to new promising advertising formats and, of course, to online video advertising. This type of promotion is unobtrusive - the video is broadcast at the request of the user and, if desired, can bring it to the advertiser's website, ”said Yegor Yakovlev, CEO of Tvigle Media.