Russian Facebook will engage in contextual advertising

This social the network in the west is called the Russian Facebook. So she decided to develop and launch her own contextual advertising system. Facebook and MySpace have long launched their own system. They call it detailed targeting.

On Facebook, an advertiser can select an audience according to various criteria. For example, by location, gender, age, keywords, education, place of work, etc.

PS I wonder who has already used Facebook or MySpace for these purposes (for Western projects). And in general, does this make sense, because you can simply agree with the Runner or Yandex. Although their development should be much more effective. By the way, Li.ru is also testing such a system for the sale of targeted advertising.