I can’t: learn or look for a partner?

    We live in a world of exhibitionism; turning underwear inside out is the first step to fame and success.
    I want to discuss the problem of lack of skills among the founders and ask for Habra advice, remaining within the framework of professional discussion.

    Like many of the people trying to start something of their own, I faced a dilemma - “I don’t know how to: study or look for a partner?”.

    There is a product, there are first adventurers - authors and readers, there is a vision and technical expertise. There are not enough promotion skills, not trivial “let's move to the top 10”, but the ability to create an adventure for tens of thousands of people, an adventure that would be interesting to come back, to want to share with others ...

    If you went through this and can share advice, you are very welcome cat :)

    A year ago, I came up with The Naked King (www.nakedking.ru) - a site where you can share your story about work. He began with attempts to embrace the immensity, invented functional for a decade ahead, embodied half. In the first month after the launch, he took a large sledgehammer and began to “extinguish” the unnecessary. Of the 7 tabs, he left three, killed a couple of clouds, a vote, and a bunch of everything that was interesting in theory, but in practice garbage. If I were rewriting a project from scratch, I would have done one third of the time and one third of the budget :).

    Having solved technical issues, I realized that a complete ignoramus in conquering the masses. Despite the success of the experiment with VKontakte, where I found 450 friends and the first authors, “targeted spam” took a huge amount of time and was a waste of time. A real alternative (and much more economical) was the use of freelancers for small tasks (VKontakte, classmates, forums, posting articles on other sites with links to the King). Thanks to this, I got stable organic growth. In my opinion, at the existing pace in less than 80 years, the King will catch up with leading sites in terms of audience. Oops

    There are three solutions to the problem:
    1. Learn and do it yourself
    2. Hire a freelancer
    3. Find a partner

    Realistically evaluating our success in promotion - cross out the first option. Working with freelancers greatly facilitates and accelerates the process, but never leads to a breakthrough, boring promotion will give a boring product. The difference between partnerships is that both are in the game, there is no expectation that someone will set you a task, and you will simply complete it. Of course, a whole layer of things arises with a partner that you didn’t need to think about while you worked alone (evaluating each person’s contribution, ownership structure, hosting, etc.), but the advantages of the right partner more than outweigh the disadvantages of additional restrictions.

    Surely. the problem of "do it yourself or find a partner" faced every "startup". Of course, each of us is super-genius and can learn Chinese in a night, but how to determine when it is more effective to find a partner than to try to do everything yourself?

    Have you worked with a partner?
    What were the pros and cons?
    What you need to think about, agree at the very beginning of the journey?

    PS If you know how to create adventures and are looking for where to make your efforts - write me on king (at) nakedking.ru

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