Creative outdoor advertising
Due to the abundance of advertising in our lives, immunity to advertising messages begins to develop. The TV channel mercilessly switches as soon as an advertising screensaver appears there, and the monotonous, boring billboards are simply ignored.
All this greatly complicates the life of marketers. They do not have to sleep at night to come up with a creative and unusual advertising move that can attract the attention of a potential consumer for a couple of seconds. This is not an easy task, because nowadays it is becoming increasingly difficult to be surprised at something.
60+ more examples on my blog