July 2, 2008 at 15:13Internet in Russia: new statistics
The Public Opinion Foundation published the results of the next study, “The Internet in Russia / Russia on the Internet”: issue 23, spring 2008 . Such surveys have been conducted quarterly since 2002 according to the same methodology, so that they give an accurate picture of the industry dynamics.
The last reporting quarter is notable for almost the largest increase in Internet users in Russia in the entire history of measurements. The Russian audience (six months, that is, used the Internet at least once in the last 6 months) has grown to a record 32.7 million, which is 29% of the population. The daily audience grew from 13.1 million to 15.7 million (14% of the population).
By the way, it is the daily audience that has been growing the fastest lately. Over the past two and a half years, it has doubled, while the six-month audience over the same period has increased only one and a half times. Now 45% of users go online every day: the activity indicator has grown significantly in recent years.
The number of users aged 25 to 34 years has grown the most, but in the age group 35-44 there is no progress at all. The youngest audience lives in the Volga region and Siberia. The most advanced older people in Russia live in St. Petersburg.
The latest FOM reports do not provide accurate statistics for Moscow “due to the high statistical error”. But from other figures it is clear that approximately one third of the total Internet audience lives in Moscow and a little less than half of the daily audience (due to more user activity in Moscow). Actually, this was the case before, although the share of Moscow in both indicators is gradually declining.
Among other statistical indicators, one more trend should be noted, which has persisted for six years. More and more Russians go online from home. Since 2002, the proportion of home users has grown from 32% to 69%. This is already much more than at the place of work (40%), although five years ago it was quite the opposite. Here it is - the true reason for the growing popularity of UGC services.
Interestingly, in St. Petersburg the share of home Internet users is even higher than in Moscow, although Moscow is in the lead in all other “indicators of advancement” (activity, penetration, etc.).
By the number of Internet users, Russia has almost caught up with the UK, although by penetration it remains at the level of developing countries. If you take the two indicators together, then Russia as a whole (32.7 million users and 29% penetration) is most similar to Brazil (34 million and 26%, respectively). The only "islands of Europe" are Moscow and St. Petersburg.
The last reporting quarter is notable for almost the largest increase in Internet users in Russia in the entire history of measurements. The Russian audience (six months, that is, used the Internet at least once in the last 6 months) has grown to a record 32.7 million, which is 29% of the population. The daily audience grew from 13.1 million to 15.7 million (14% of the population).
By the way, it is the daily audience that has been growing the fastest lately. Over the past two and a half years, it has doubled, while the six-month audience over the same period has increased only one and a half times. Now 45% of users go online every day: the activity indicator has grown significantly in recent years.
The number of users aged 25 to 34 years has grown the most, but in the age group 35-44 there is no progress at all. The youngest audience lives in the Volga region and Siberia. The most advanced older people in Russia live in St. Petersburg.
The latest FOM reports do not provide accurate statistics for Moscow “due to the high statistical error”. But from other figures it is clear that approximately one third of the total Internet audience lives in Moscow and a little less than half of the daily audience (due to more user activity in Moscow). Actually, this was the case before, although the share of Moscow in both indicators is gradually declining.
Among other statistical indicators, one more trend should be noted, which has persisted for six years. More and more Russians go online from home. Since 2002, the proportion of home users has grown from 32% to 69%. This is already much more than at the place of work (40%), although five years ago it was quite the opposite. Here it is - the true reason for the growing popularity of UGC services.
Interestingly, in St. Petersburg the share of home Internet users is even higher than in Moscow, although Moscow is in the lead in all other “indicators of advancement” (activity, penetration, etc.).
By the number of Internet users, Russia has almost caught up with the UK, although by penetration it remains at the level of developing countries. If you take the two indicators together, then Russia as a whole (32.7 million users and 29% penetration) is most similar to Brazil (34 million and 26%, respectively). The only "islands of Europe" are Moscow and St. Petersburg.