Contextual advertising in television

    In the video on appleinsider, Walt Mossberg terribly criticizes television ads. And not because it is, but because it is not contextual.

    He says that in between evening programs, advertisements are given for what a person will never buy, namely, advertisements for "rectal dysfunction, tampons, Lexuses." After all, the audience of these programs will never think about buying what is advertised.
    He accuses the old business model of inefficiency and says that “someone needs to be more creative in this area. someone needs to come up with something to increase the effectiveness of the return on advertising, making it contextual. "
    He welcomes the bundle of Apple TV and any TV, because for ridiculous money you get a product pure from advertising. But this applies to Internet television.
    Will there be something like this in the framework of an ordinary “antenna” television?

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