Yandex's new step in the fight against sales links
Today on Yandex there was a rather strange update. Many sites have lost 10 positions. In this situation, 2 main theories are likely: a change of algorithm or another malfunction of Yandex (for example, part of the anchor base could fall off). Oil on fire was poured by Yandex's promise to launch a new Magadan algorithm in mid-March.
Clarifies the picture appeared a bit last night in the blog "Yandeks.Poisk" record "about the relationship to SEO Yandex-links" (for those who do not know, this blog are Yandex developers).
The following conclusions can be drawn from the record itself and the comments on it:
According to my first impressions, the following trends were outlined:
My personal opinion about the quality of the new issue: the quality as a whole has deteriorated.
On low-frequency queries, sales links often helped Yandex a lot. Yandex’s text analysis algorithm is still far behind Google’s, and links with direct quoting of various query formulations (arranged by conscientious optimizers, not doorway developers) served as a good help. Now most of these links are filtered.
On high-frequency queries, in some places the changes are positive, for example, the top three hit everyone's favorite Searchengines.ru for queries "site optimization", "search engine optimization", etc. In general, non-profit sites got a chance to rise on commercial requests. This makes me happy.
Clarifies the picture appeared a bit last night in the blog "Yandeks.Poisk" record "about the relationship to SEO Yandex-links" (for those who do not know, this blog are Yandex developers).
The following conclusions can be drawn from the record itself and the comments on it:
- The algorithm has really changed. Introduced new link filters or improved old ones.
- This is not Magadan yet. The most interesting is yet to come.
- Quite severe sanctions have been applied (or will be applied soon) to sites selling links.
According to my first impressions, the following trends were outlined:
- Sites that are actively using Sapu to promote
- Strengthened the position of "old" sites, to which many "old" links
- In the top ten of the issuance, there were more internal pages
My personal opinion about the quality of the new issue: the quality as a whole has deteriorated.
On low-frequency queries, sales links often helped Yandex a lot. Yandex’s text analysis algorithm is still far behind Google’s, and links with direct quoting of various query formulations (arranged by conscientious optimizers, not doorway developers) served as a good help. Now most of these links are filtered.
On high-frequency queries, in some places the changes are positive, for example, the top three hit everyone's favorite Searchengines.ru for queries "site optimization", "search engine optimization", etc. In general, non-profit sites got a chance to rise on commercial requests. This makes me happy.