Can traffic be unlimited?

    Now the vast majority of hosting companies offer services with unlimited traffic. Is it really? Can traffic really be unlimited?

    First of all, a little about what traffic is. The definition of traffic in computer technology is the amount of information transmitted over the network. When you visit your site or request files located on your site, a certain amount of information is transmitted to the visitor - this is incoming traffic to the user and outgoing traffic to the server.

    When you upload information to the site, it is outgoing traffic to you and incoming to the server. Monthly traffic is the sum of incoming and outgoing traffic. When a hosting provider talks about traffic billing, then it comes to traffic relative to the server.

    It is important to understand that visitors to your site create both outgoing and incoming traffic. But outgoing traffic in this case will always be great. Inbound traffic may exceed outbound traffic if you often upload information to the site in large volumes. Thus, the more visitors on the site - the more traffic, and primarily outgoing. The more files you upload to the site, the more expensive inbound traffic. More often than not, inbound traffic is more expensive than outbound traffic. Often, outgoing traffic is not paid at all.

    So can traffic be unlimited? Here you need to understand that for the hosting provider the traffic of your site is by no means free. He has his own cost. And if a company providing hosting services, like any commercial company, seeks to be profitable, then it is important for it that the money you paid exceeds the cost of the services rendered to you. This cost includes traffic. Therefore, the hosting provider does not care what traffic your site generates.

    In reality, hosting companies in their price lists write that their traffic is unlimited, but in fact it is not, there are reasonable limits. The fact is that as soon as your site is untwisted, and many visitors come to you who begin to create significant traffic, you will learn that there is no unlimited traffic. Why doesn’t it happen? Because no matter how your server is connected to the Internet, everything always depends on the width of the channel. And more your channel on the hosting just physically will not be able to pump traffic.

    There are several possible options for the hosting provider. Some providers simply find that “unlimited” traffic should not exceed a certain limit (for example 15Gb). If you exceed this limit, most often, you just have to pay extra, or your site will simply be disabled. So, the traffic is unlimited, but if you exceed the limit, you have to pay. More cunning providers simply offer to switch to a more expensive tariff, under the pretext that your site uses too many server resources. The fact is, you can’t check the load on the server, unlike traffic, in any way. So, in this case, it remains only to switch to a more expensive tariff, or change the host. Although of course, if you use proprietary content management systems, or use third-party developments, for sure there is a system for accounting for consumed memory and processor time. For example, how many pages are generated and how many queries are performed to the database. Another thing that will help us determine how much the load on the hosting is created is the statistics system. Take the time to analyze your web server logs and see how many visitors really come to you. Of course, you can put a visitor’s counter, since there are a lot of them in RuNet, but don’t forget that there are people who visit sites without using JavaScript and without loading pictures. For example, your customers from mobile phones, when they just need to clarify the address of your store. And now knowing how many people visit our site and how much memory is required to generate pages,

    In a word, companies offering unlimited traffic expect that your resource will not be heavily visited and the traffic will simply be small. Otherwise, you still have to pay.

    Another trick that hosting companies use is traffic ratios. In RuNet, the most popular scheme is that the ratio of incoming to outgoing traffic does not exceed 1: 4. The total volume of foreign incoming traffic does not exceed the total volume of Russian incoming traffic and the total volume of foreign outgoing traffic does not exceed the total volume of Russian outgoing traffic. Either the total volume of foreign traffic is also correlated with the total volume of Russian traffic as 1: 4 or only 10% of foreign traffic is allowed. When choosing a hosting company, pay attention to this, usually these items are written finely and illegibly, and sometimes they are not written at all.

    But we understand that there is no unlimited traffic, there was not and never will be. On average, even a large resource visited, consumes no more than 30-40 GB of traffic, and often less. This is designed. And it’s difficult to create more traffic without making a file archive and a high load, which, by the way, is stipulated in the rules. Companies do not limit customers and their sites, but if they are file archives they will offer you to revise the terms of the agreement and offer tariffs with paid traffic.

    How then to choose a hosting? First of all, calculate how much traffic your site can create. If the traffic is small, then you can not worry about this parameter at all. Carefully read the terms of service on the hoster's website. Pay attention to all the details and reservations that relate to traffic. In most cases, the conditions for sites known to generate a lot of traffic (all kinds of file archives) are negotiated separately. In addition, if the amount of traffic is important to you, it is useful to ask the appropriate question to the support service, as well as make sure that this item is spelled out in the contract.


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