Fair revenue sharing network

    Maybe I'm naive, but why do site owners give Yandex, Google and Begun advertising networks 50% of contextual advertising revenue on their long and hard-to-grow projects? I could be called a squeamish if I argued between 3 and 4 percent of the payouts of the advertising network. But 50% ... this is robbery.

    Idea: create a contextual network with a percentage of payments in the proportion of 95% to the partner / 5% to the owner of the advertising network.
    For advertisers - advertising will be cheaper - we don’t pay 50% to Yandex and it’s not clear why.
    Partners ’earnings - at least they don’t fall, but grow over time - the CPC will go up.
    Ad network - 5% of the contextual advertising market, this is hoo.

    For such a project you need a very good start, with a lot of money. And most of the money is in marketing - technically, I don’t see anything scary in such a project. It is necessary to collect a critical mass of advertisers on the one hand and advertising partners on the other, who will believe and start working.

    I’m sure that very quickly people will understand that for the context on the pages of your sites you don’t need to give 50%, and a startup can firmly sit on 5% percent of contextual money, having moved Runner, Yandex and Google in this niche.

    Criticize. How deep is the slaughterhouse?

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