Seth Godin "How to Drive Traffic to Your Blog"

Seth Godin's blog ran into an interesting 2006 article: “How to Drive Traffic to Your Blog . ”

Set, as always, is paradoxical, frivolous, plays with words and contradicts himself. However, despite the apparent paradox, these recommendations are practical, witty and, most importantly, effective.

Below I publish my translation. The text is given in full, with the exception of a few puns that lose their meaning in translation.

1. Use lists.
2. Be more relevant ... Write posts that will be read immediately.
3. Do not stop learning to be an expert in your field
4. Do not post news.
5. Do not pursue relevance ... Write posts that will be interesting to read in a year.
6. First, make your blog the best in any topic, and then encourage others to blog on the same topic.
7. Do not miss the opportunity to demonstrate that you are an expert in your field - people will appreciate it and will trust you.
8. Post the news.
9. Write short, expressive posts.
10. Encourage your readers to vote for you on the Technorati top list.
11. Do not write about your cats, lovers and children.
12. Write long, expanded posts.
13. Write about your children.
14. Be a bully. Do not be afraid to slander other bloggers and even post this slander as comments on their blogs (of course, setting links to yourself).
15. Be flattering. Link others - some will reciprocate.
16. Put voting, counters and other baits on the blog.
17. Tag your posts. Use del.ico.us.
18. Come up with some new term, or rather a couple.
19. Interview the celebrity by email.
20. Answer your inbox regularly.
21. Post photos on your blog. Best obscene.
22. Be an anonymous.
23. Encourage readers to add your posts to digg (as well as furl and reddit). Do it with every post.
24. Add your photos on flickr.
25. Encourage your readers to subscribe via RSS.
26. Spend a month-long training course with your readers, starting with the basics.
27. Include comments and your blog will turn into a place of lively discussion.
28. Make your newly-joined readers understand your posts.
29. Post the best blog posts on the Squidoo lens (Squidoo - English-language social network - approx. D.X).
30. Talk about useful, but little-known resources on the blog.
31. Write about some nonsense that is interesting to most modern readers, for example, gadgets and web 2.0.
32. Write about Google.
33. Put on the blog an advertisement that will be more interesting than the content of the blog itself.
34. Do not include comments, people will litter the post with their answers.
35. Include a dozen trackbacks in your posts on a dozen posts from other blogs and then you will definitely be noticed.
36. Stop advertising.
37. Constantly improve your blog template so that it includes all possible gadgets.
38. Write about blogging.
39. Never miss an opportunity to use someone else's good idea.
40. Invent a new direction in art.
41. Write on weekdays - more readers.
42. Write on different topics and then readers will not be bored.
43. Write on weekends - fewer competitors.
44. Do not insert a lot of links in your posts.
45. Dress up your blog (fonts and design) as flawlessly as you would dress yourself when going on a date with a stranger.
46. Edit yourself. Ruthlessly.
47. Do not use the reader’s attention to promote yourself, your business, your books or projects.
48. Be patient.
49. Add blog updates for indexing in technorati. Perhaps someone smarter than me can tell you how to do this automatically.
50. Write only on one topic, reveal it in as much detail as possible and you will be recognized as an authority in this area.
51. Write in English.
52. Better write in Chinese.
53. Write about some little-known nonsense - it will be interesting to the fanatical minority.
54. Don't be boring.
55. Write any nonsense that people will read and distribute.

Source: Marketing Blog